Greetings Ministry Leader,
Welcome to another Empowering Post, where I share with you powerful tips that will help you expand your overall ministry into the virtual sphere.
For today's article, I want to discuss with you what I identify as a missing element within the majority of local churches, especially the smaller ones. If you fit within this category, and you have been looking for ways to increase your church's membership and growth, then you know how difficult it can be to find the right answer.
As I observe the local churches, especially because my parents are Pastors of one, my heart breaks when I see the great potential that each ministry has. The visions are generally large. The willingness to grow is generally there. But in today's time, people are not so apt to attend a local church for many reasons.
For one, there are several people who do not see the need for the Church, at least not to the degree that people observed in times past. There's not a hunger for the things of God. There isn't this national fear of the Lord, which we know is the beginning of all wisdom. People simply don't like the church structure, and many have turned away from it because of past wounds and hurts.
There are other reasons that cause the majority of American citizens to flee the church community. But there are other, more subtle causes that I don't believe Pastors and Ministry Leaders take note of, particularly when it comes to running a church in a similar manner as businesses run their operations.
In other words, the Church lacks a fundamental element, and because of that, ministries eventually die while other churches continue to grow AS A RESULT of implementing this "missing element."
That element, Dear Ministry Leader, is a healthy writing ministry and department within the overall church. And that's what I want to discuss in this article. I want to show you how placing this type of "ministry" within your church is the answer you need to experience exponential--and I mean that quite literally--growth for your overall church.
So, let's get straight into this teaching.
There are Several Lessons We Can Learn from Successful Businesses and Churches
Before I jump into the main points of this section, I want to spend some time discussing one of the failures of the Church.
I certainly mean no disrespect when I write about this topic either; and I definitely don't want you to feel ashamed or embarrassed if you happen to fall into this category. But this is definitely an issue that the Church must acknowledge, simply because nations hang in the balance as a result.
There is a passage in the Bible where Jesus is teaching about the difference between the children of God and the children of the world as it pertains to business. In Luke 16:1-9, Jesus explains this principle through a story:
Jesus said to his disciples, “There was once a rich man who had a manager. He got reports that the manager had been taking advantage of his position by running up huge personal expenses. So he called him in and said, ‘What’s this I hear about you? You’re fired. And I want a complete audit of your books.’
Now, you might be wondering how this story relates to this message I am teaching; and here is it: Quite often, people in the Body of Christ assume that because God gave them a mission or a calling, then it's up to Him to put everything together. They wait years and years for this manifestation, but they do nothing with the call on their end. They fail to understand the laws of God as it pertains to growth and success; and as a result, they fail in their missions.
In contrast, people in the world who don't have a relationship with God understand the natural laws of success and progression. In fact, this thing is so natural to humankind because we were born in the image and likeness of God. Those in the world know how to take the earthly resources and subdue them for the good of themselves and others. Like this unjust manager, they know how to succeed in this life using their wit, their persuasion, and their charisma to get what they desire. They don't wait around for opportunity to happen. They make opportunities happen all the time based on what resources and connections they have.
But on the sidelines are Christians who are "waiting on the Lord" to do so much of the work that He has already equipped us to do. In other words, children of light don't readily use their resources or pull upon their connections, especially inside the church, because they are "too busy" waiting on something to happen instead of making something happen for them.
Again, I don't write about this to make anyone feel poorly about himself, but to bring to light a situation for the purpose of bringing healing and massive growth.
One thing that differentiates successful, thriving businesses and ministries is their willingness to "subdue" resources. In other words, these organizations pull upon the expertise of their congregation and workers to help build something grand. They rely on business strategists, writers, content marketers, publicists, scientist, and more just to help that organization function. These businesses aren't afraid to use what God created to help them see their visions come to light.
But the churches that are failing, are losing members, and are remaining stagnant do so, not because the Lord isn't with them, but because they won't subdue. (Learn more about my teaching on subduing resources in Wealth and the Believer.) They won't acknowledge the skills and expertise of their members. They won't allow for social media interactions. They don't want to hear anything that has to do with business terminologies. They simply want to rely on the "anointing" and the Holy Spirit to do all the work. But that's not how a ministry is built; and that's certainly not how a ministry will grow. And I know from experience, because I have observed church leadership behavior for over 20 years, from the ones who are thriving and the ones who are barely making it.
If you want to see growth in your church, you have to be willing to subdue; you have to be willing to take on the element that will propel your ministry forward; and you have to do it now.
Not later. Not when you think you'll be ready.
Right now, because if you don't, then the instability of your church community will be none other than your fault.
But I want to help you overcome this struggle, and that will happen once you implement a writing ministry in your church, because it will bring the attention that you need in order to experience massive growth.
The Main Element That You Need Is a Strong Content Marketing Strategy
In a previous article, I shared with you the definition of a writing ministry. It's where you take your ideas and translate them into writing; then you use these written products to sell to your members for the purpose of increasing revenue.
But there is another element to a writing ministry that you should know: the power of content marketing. I spend a great deal of time discussing this method with my students and network members, because it is the key to creating ongoing revenue for their writing ministry.
Content marketing is even more useful for local churches, and here's why.
If very few people are attending your church, but you know the Spirit of the Lord is moving in your place, then the likelihood is that people in your community simply do not know about your ministry. They don't know your name. They don't know what your ministry offers--and every church has a special gift and grace. They don't know you exist.
The only way to change that is to create content (brochures, newsletters, blog posts, podcast episodes, videos) that will help spread word about what you do. And I don't mean do a couple of things here and there. I mean you must provide ongoing, consistent content that will help establish trust between you and your potential members, even before they ever come to your church. This helps to market or promote your ministry; and this is the true definition of content marketing.
Here's an example of how this can play out in daily life: Let's say you want to increase your membership from 100 to 250 active members within six months. How are you going to do that? What methods are you going to use to bring people in? Some Ministry Leaders resort to flashy lights and non-sense youth activities. But that's not what will usher in true growth and revival. Instead of doing those things, create a daily virtual bible study session that you will host through one of your social media platforms; Facebook, for example.
Spend about 25 minutes sharing the Word of God, and at the end of that session, and the end of every session, present an affirmative call-to-action that invites people to visit your church.
Don't waste people's time by talking so much about what your church does. Stay focused on the word and the teaching, and at the end, for 5 minutes, give them the option of coming to see you in person.
This is what content marketing looks like. Now, if you're wondering what this has to do with a writing ministry, the answer is simple: Everything you discuss in your video teaching is first provided in written format. You will need to create an editorial calendar so that you keep record of what you're sharing. And when you're ready, you can turn these video sessions into a book or e-course.
Again, this is simply an idea of how you employ content marketing and a writing ministry into your church. And I promise: When you do this consistently, your ministry will grow.
This is that missing element, Dear Ministry Leader. This is something that will work, guaranteed. The Church has always had a problem with using business terms to help her grow; but that shouldn't be so. These terms are just names to describe concepts and ideas. They aren't evil. They aren't wicked. And they certainly aren't man's attempt to display his pride in managing God's affairs.
These principles that I share with you are a part of the wisdom and knowledge that comes from above. If you will take the steps in learning how to add a writing ministry to your church, you won't need to worry about how you will grow. Growth will happen naturally and quickly, both in people and in revenue.
If you want to take the next steps in setting your writing ministry up, I invite you to learn more about my ministry management services. I've worked with leaders to help each one create something that will help their churches generate more people and more wealth so that their work never dies. And I want to help you, too.
Or maybe you want to get a member in your church involved in building your writing ministry. I have a couple of options for you, which I share more about in the next two sections.
I pray that this article helped you to see just how you can take your church higher and how you can experience massive growth. And I welcome the opportunity to work with you soon, so let's connect today and start building your writing ministry together.
Come Join the Empowered Writerpreneurs Network
Do you enjoy working with a group of like-minded Christian Authors? Are you looking for training that will be supportive, encouraging, and results-oriented? Then don't miss the opportunity to be a part of my exclusive network, the Empowered Writerpreneurs Network.
I launched this support network in August 2015, and have since worked with Christian Authors from around the world, helping them to understand the multi-layers of self-publishing. For a small monthly fee, you can have access to empowering training on a regular basis, including my monthly group coaching sessions held in a private Facebook group.
As the leader and host, I maintain an educational environment, meaning no one is in competition with each other. Each one is learning from my teachings and support, and then branching their own writing career based on the lessons they acquire. Long-standing members are eligible to receive a full scholarship into my online school, the Empowered Writerpreneurs Program.
Enroll Today in the Empowered Writerpreneurs Program
If independent learning is your style, I want to invite you to become an EWP student. My school is the only online program that trains Christian Authors to become dynamic Writerpreneurs, and here's how.
The majority of new and aspiring Christian Authors assume that because God gave them the vision to write a book, then it's up to God to put everything together. They fail to realize that the success of their ministry is based on their training.
There are five pillars that Christian Authors generally lack:
And without them, these writers will surely fail.
While you can work towards finding the answers and solutions yourself, it will take you years to cultivate your business and brand, just as it did with me and with other experts who paved the way for Christian Authors like you. But you can avoid this stress when you enroll in the only online school for Christian Authors like you: the Empowered Writerpreneurs Program.
With just 90 days of pure dedication (or you can work at your own pace), you can experience the benefits that my school has to offer you. You will
Best of all, you will be among a small percentage of independent Christian Authors whose writing ministry will not fail.
My school also offers life-time guarantees, one of which ensures that all my digital resources (current and future e-courses and e-books) are yours at no additional cost. But you want to enroll now, because the tuition will continue to increase as more empowering content is added.
So, join the other EWP students today, gain immediate access to the program, and get ready to be empowered!
build the writing ministry of your dreams
Having the ability to effectively market your books and other products requires that you first have a writing ministry that is built on a solid foundation.
After all, there are millions of new and aspiring Christian Authors who struggle to build a writing ministry that will be inspirational, empowering, and profitable.
But your story can be different.
At LiyahAmore Publishing, we provide the answers to this problem by offering an exclusive training program--the Empowered Writerpreneurs Program--that walks each client through the building and execution of their writing ministry.
As a result of this training through our publishing school, new Christian Authors gain clarity, focus, and a system of operations that transforms them from an amateur writer to a dynamic writerpreneur, one who is able to operate in this calling full-time.
If you want to effectively promote all your books, products, and other resources, then it's time to build a writing ministry that will astound your audience.
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