Bless the Lord, Christian Author!
Welcome to another Empowering Post, where I share with you powerful tips that will help you build the writing ministry of your dreams.
I'm Felecia Killings, Founder of LiyahAmore Publishing. And I've been working with Christian Authors like you since 2011.
Over the years, I have witnessed both the success and failures among new authors, including myself.
And my purpose is to help you avoid costly mistakes while maximizing on the strategies that we have used to propel our works.
One of the ways that I accomplish this is by sharing FREE lessons with my audience through my blog posts.
And each lesson is designed to give you as much information that you need to understand the science behind building a writing ministry.
I go into much more details about various aspects of Christian publishing and writerpreneurship with my students in the Empowered Writerpreneurs Program.
So, if you find that my FREE content is empowering, then you will want the complete educational package, which you can learn more about here.
Now, for today's lesson, I want to continue in my training on understanding best marketing practices for new Christian Authors.
There is a right way to do things, and when you know which strategies will generate the greatest return on your investment, then you will surely see your ministry thrive.
Now, I want to begin today's Empowering Post with this question: What do you feel is the biggest challenge to your authorship in terms of marketing?
We both know the need to create an effective marketing plan, one that will enable us to sell our books and products with our audience.
But for many Christian Authors, ensuring that sales are made is one of the biggest obstacles.
In today's post, I want to spend some time on this topic, and by the end of the article, you will have some strategies to help you create a more effective marketing plan.
I want to preface this article by stating that what I present here is not something based on my opinion alone.
Research as well as the experience of others will back it up.
Today's topic will help you understand how to propel your writing ministry more quickly.
And I know this, because I added this strategy to my work over a year ago, and my online influence has grown as as result.
More specifically, today's post will talk about brand partnerships. You will learn:
So, grab your notepad and pen, and let's dive into today's teaching.
The Power of Brand Partnerships
In case you’ve never heard this phrase, brand partnerships involve two or more businesses coming together to contribute value to each one’s audience.
Bloggers will readily do this as a way to connect their content with another blogger’s audience. The benefits, as I mentioned previously, are enormous, both for the consumers as well as the entrepreneurs.
For example, if one writer creates content that will benefit another writer's audience, the former writer can make a partnership with the other in order to help build each one's brand.
Here's how I implement this with LiyahAmore Publishing.
About a year ago, I reached out to a handful of successful indie authors, asking them about their experiences with new writers.
I called upon this select few because I respect what they have to offer to the industry. These authors have worked as coaches and mentors, and their knowledge concerning the independent publishing industry is exceptional.
In sharing with them my vision for helping you and others in my audience, I mentioned that I wanted to host a virtual summit in which we all came together to provide immense value and expertise to new and aspiring Christian Authors.
And they loved the idea.
I also mentioned that the purpose of the summit was to make it a part of my launch sequence for my online school, the Empowered Writerpreneurs Program.
I wish I could say that I wasn't a bit nervous to ask them for their participation.
Rejection is never easy to take. But thankfully they were elated by my offer to become an expert panelist for my first summit, and I couldn't have been more excited.
One thing that I want to highlight about partnering with other brands is that it's not just about one expert's business.
In other words, it's not all about me and my company increasing in wealth and prominence as a result of these connections.
It's about developing powerful relationships with other experts in the industry, and giving them an opportunity to share their knowledge with people outside of their audience.
Working together is far more beneficial than working alone.
That’s the power of brand partnerships.
And this is what I want to teach you in this article: that connecting with influencers in your niche is a powerful way for you to market yourself and your works.
How to Make the Most of Influencer Marketing
I want to reiterate what is meant by influencer marketing, aka brand partnerships.
This is where you decide to connect with someone who has a large audience, and you are asking that person to promote your work, product, or service to his audience.
The goal with this type of marketing is to leverage the influence that the person has on a specific group of people so that the person can help sell your product to others.
As you can see, this is a powerful method for promoting your writing ministry.
Now, when it comes to influencer marketing, it's important to understand that you must be strategic with it.
In other words, not ever influencer has access to the kind of readers and buyers that fit your particular brand and ministry.
For example, if I wanted an influencer to promote my online school, I would choose someone who has access to inspirational writers, authors, and creatives.
I wouldn't connect with an influencer who is focused on technology or education or business.
Why? Because the product I'm selling is specific to a certain group.
In like manner, you must learn to be strategic with influencer marketing, because you want to ensure that you see the best return on your investment.
Now, here's another point to consider in order to have a successful marketing plan: influencer marketing is a type of partnership that should lasts over time.
In other words, you want to have influencers who will market your products for months and not just days.
Here's what I mean.
Every year, I host two virtual summits that bring in tens of thousands of Christians.
My first summit, the Reformation America Virtual Summit, targets Christian conservatives who are focused on topics related to revival, reformation, pro-life endeavors, and helping our communities.
As a method for hosting this event, I solicit brand partners via my sponsorship program who also want to sell something to this type of audience.
In essence, these sponsors view me as an influencer, because I can help persuade my audience to purchase their products and services because my audience trusts my opinions.
I use this same strategy with my second virtual summit, the Empowered Writerpreneurs Virtual Summit.
From a business perspective, the sponsors are using influencer marketing to get their business in front of new people who they may not otherwise reach.
And you can do the same thing as well if you find an influencer who has an audience that you specifically want to target.
Now, I want to mention here that working with influencers to market your ministry and products does not have to cost you money all the time.
You can use influencer marketing in ways that bring benefits to you and the influencer without paying a fee.
This is what I did when I asked the first group of influencers to be a part of my first Empowered Writerpreneurs Virtual Summit.
At the time, I didn't have money to compensate them for their time.
But they willingly signed on because they saw the Summit as their opportunity to promote their brand and services to the audience that I had.
So, it worked for all of us, and not a single dollar was exchanged between us.
If you're wondering if influencer marketing can work for you, especially because you are just beginning, I want to ensure you that it can.
But you just have to be creative.
My advice is to always ask the Holy Spirit for creative ideas. And He will work with you to build relationships, because He's interested in you succeeding in this endeavor.
In case you wanted to learn more about how to succeed with influencer marketing, I have this video for you.
Neil Patel is one of my favorite marketing experts, and his teachings have truly helped me to understand how to promote my brand and ministry to people just like you.
Best Methods for Making Connections Today with Your Favorite Influencers
Unless you understand that as a Christian Author, you are also a business person, then this post won’t mean much to you.
But if you know that as a writerpreneur, you also employ entrepreneurial skills, then connecting with influencers needs to play a major role in your marketing plan.
And here’s why.
One of the most difficult challenges for new authors is carving a space within an already-crowded industry.
You aren’t simply competing with other new writers.
Your competition includes seasoned veterans.
And if you write on a topic that a veteran writer has perfected, it’s like overcoming ten giants at once. (Certainly not impossible, but stressful and extremely challenging.)
So, instead of trying to compete with these established authors, consider sitting under them to learn from them.
Think about how you can network with their brands so that you not only receive from their expertise, but maybe one day you add value to them and their audience when it's appropriate.
Yes, it’s intimidating because it makes you vulnerable.
But in truth, those who have been writing and publishing for years love the idea of sharing that wisdom with others.
This is why teaching is becoming a profitable venture with online businesses.
Here's one example of someone who took this strategy and truly made it work for him.
Back in May 2016, I attended a virtual summit sponsored by Teachable.com.
One of the expert panelist, Jeff Goins, shared that before he “made it big,” he did something unconventional.
Instead of him trying to compete with the top influencers in the industry, he connected with one such individual for the purpose of learning from him.
After much time, when Jeff was prepared to launch his first book, he asked his influencer friend if he could basically endorse the book. Guess what?
And it didn’t cost Jeff anything.
His influencer’s referral put Jeff’s name out there to a larger audience, one that would have taken him years to build.
And that brought a great blessing to him.
When he first reached out to his influencer, Jeff didn’t have selfish motives. He genuinely wanted to learn from the influencer.
And when he asked for a small favor, he received it.
Think about this marketing strategy for your brand.
Don’t simply connect with someone to see what you can get out of her. That’s not going to work.
Connect with her because you want to share her knowledge, resources, and gifts with others. You want to help her as much as you want her to help you.
And in due time--guaranteed--that influencer will return the favor and will assist you in fulfilling your dreams.
The challenge, however, is determining how you will make that initial connection. So, here's one such strategy to get you going.
Begin by identifying key players in your niche or industry.
You can accomplish this successfully by jumping onto social media and finding the ones whose message resonates with you well.
Connect with them; follow them; and engage with their content before asking for their help.
Make the relationship meaningful, because if they feel that you are wasting their time or only want their connection for selfish reasons, then you will fail.
If you have never met them personally or do not have any resources to offer them in exchange for their time, then consider what Jeff Goins did, and simply come to them as a student, ready to learn.
But your connections must begin at the beginning, and it will build over time.
I realize that employing this type of marketing method might make you uncomfortable, because it does the same for me—mostly because we are acknowledging our vulnerability—but you’re never going to know what will happen unless you engage.
So, just do it! And you can start today.
Now, Dear Christian Author, that's all that I have for you today.
I pray that this lesson helped you to understand how to enhance your marketing endeavors as a new Christian Author.
And if you want to build upon your ability to market effectively, I encourage you to enroll in the Empowered Writerpreneur Program this year.
It will change your life just as it has with me and my students.
In conclusion, I bless you.
I will be back with more teaching and training on best marketing practices, so stay tuned!
And as always, let's grow together!
build the writing ministry of your dreams
Having the ability to effectively market your books and other products requires that you first have a writing ministry that is built on a solid foundation.
After all, there are millions of new and aspiring Christian Authors who struggle to build a writing ministry that will be inspirational, empowering, and profitable.
But your story can be different.
At LiyahAmore Publishing, we provide the answers to this problem by offering an exclusive training program--the Empowered Writerpreneurs Program--that walks each client through the building and execution of their writing ministry.
As a result of this training through our publishing school, new Christian Authors gain clarity, focus, and a system of operations that transforms them from an amateur writer to a dynamic writerpreneur, one who is able to operate in this calling full-time.
If you want to effectively promote all your books, products, and other resources, then it's time to build a writing ministry that will astound your audience.
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