Greetings, Dear Writerpreneur,
I pray that you well.
Welcome to another Empowering Post, where I will give you inspirational advice that will impact your Christian authorship.
Today, I have an article that will push you to think differently about your marketing strategies. I want to get you out of an old way of doing things, and into accomplishing something that will be more effective for you and your future audience.
I want to start this article by raising a question: How often have you gone to the grocery store, only to be bombarded with someone trying to sell you something, or someone trying to take up your time to talk about an issue in which you have no interest?
If you are like most people, this repels you, and most of the time, you turn away, hoping they will leave you alone.
Why do we do that? What makes hard selling and face-to-face marketing such a turn-off for us?
I remember when my daughter and I were at Wal-Mart®. Just as I parked the car in the lot, a man approached us with a flyer in his hands. It seemed slightly awkward considering I hadn’t seen this type of marketing in a while; but he was interested in selling us windshield repair services.
I politely declined, and moved on. But inwardly, I felt slightly afraid that he might do something harmful to us as he came closer. Inwardly, I thought, Lord, don’t let this man do anything to me and my daughter. But there was nothing to fear at all. In fact, all he was doing was sharing his entrepreneurial endeavors with me.
After I declined, he went on to another car where the woman actually had a broken windshield and needed repair. He met his match, and they sparked a conversation.
What this man did was what we call outbound marketing. It’s the “old way” of sharing one’s product or services with the public in hopes of generating a sale.
It's the classic salesman story. We don’t see much of this anymore because many businesses have discovered that not only is it costly, but in today’s time, it is less effective.
What we do see, however, is a great number of Christian Authors conducting "door-to-door," hard-selling online. Instead of getting to know the readers or letting the readers get to know them, Christian Authors anxiously bombard their prospects with "buy this now" offers.
This method simply does not work well anymore.
Sure, there are some people that still respond well to this type of marketing; but for the most part, we are in the middle of shift to where the old way of doing things just doesn’t cut it.
For this reason, I want to share with you why adjusting your mindset toward this emerging and expanding form of marketing--inbound marketing—is the key to helping your brand grow and eventually your sales.
I’ve actually seen some indie authors do this, and while the strategies of inbound marketing take some time to develop and implement, nevertheless, they are much more effective than the traditional hard-selling, which many are used to doing. (Just look at the Facebook Authors’ Groups to see what I mean.)
Inbound and Outbound Marketing
Let me clarify the meaning of inbound marketing. You have probably heard it called by another name: content marketing.
Inbound marketing enables businesses or entrepreneurs to create a powerful learning experience for their customers before their buyers ever decide to purchase something.
This can take the form of blogging, vlogging, webinars, videos, and other methods.
Outbound marketing, on the other hand, involves more direct sales. It's an advertisement for something with the expectations that because someone sees the ad, then she will buy the item.
Outbound is like a person pushing his or her products on the masses of people, hoping to find the right ones who will buy the product.
Think of television commercials, which really don’t target a specific group per se, but want to get their messages to everyone.
Inbound marketing, however, is so strategic and specific, and it allows people to naturally connect with a product because the seller has found a way to share more content with the consumer.
I’ll use my business to help illustrate this.
At one point in the beginning of my business career, all I did was tell people in the Facebook groups that I could edit their works. I had a portfolio and testimonials to back up my sales pitch; but it didn’t really give my audience much information about who I was and how I could benefit them.
As I tried to sell my books, I realized that people weren’t interested in buying my product either unless they knew me.
As I continued to research best practices in marketing, I learned that a more effective approach would be to share more about my company, my services, and my products through blogging. And that’s what I’ve done since the end of 2015.
I quickly learned that the best way to build trust with my ideal and perfect audience is to share some of the benefits of my services and products. Blogging has been my marketing tool of choice because I specifically work with Christian writers.
You will notice that inbound marketing is much more labor intensive for the seller, but once it has been completed, it stays in Internet land forever.
For instance, five years from now, someone else will be reading this same post that you are reading, and will find the content so useful and applicable that they will also want to connect with me and my products.
And this is what I mean when I say that you should shift your focus away from the traditional way of marketing, and consider a more effective method through inbound marketing.
Let's get more into this topic.
5 Reasons to Adopt Inbound Marketing to Your Authorship
Create a Better Marketing Strategy
If you're looking to make a quick buck as a writerpreneur, then inbound marketing is not for you.
However, if you want a lasting career as a Christian Author, then this is the path that you need to travel.
You need to consider all the benefits that come from engaging in content marketing. And while it will require a lot from you, there is a method that I have created that will help you create an effective marketing strategy.
But before I dive into how you can access this knowledge, let's chat about today's post.
Now It's Your Turn to Share
What are your thoughts about today's article? Do you think inbound marketing is something that you can comfortably accomplish within your writing ministry? Let me know your opinions in the comment section below.
As I briefly mentioned earlier, content marketing can be quite tedious for new and aspiring Christian Authors. It requires a level of commitment that not many writers are willing to endure.
But I pray that you're not like the others, and that you truly want to bring the best out of your business. If so, I want to be there as a help and support to your work, and here's how you can get started with me.
I would love to teach you how to create an effective marketing plan based on the strategy that I developed.
So, why not take the next steps and get your business moving?
Empower Your Christian Authorship Today!
Step 1: Get Connected
Trying to build a thriving writing ministry as a new and aspiring Christian Author is incredibly challenging. But the best support comes from those who are willing to share their knowledge with you.
Take the next step and connect with me directly by joining my community, the Empowered Writerpreneurs Network.
I launched this support network in August 2015, and have since worked with Christian Authors from around the world, helping them to understand the multi-layers of self-publishing.
Members of my network receive daily empowering posts like this one, and they also have access to my free events like the Empowered Writerpreneurs Virtual Summits.
As the leader and host, I maintain an educational environment, meaning no one is in competition with each other. Each one is learning from my teachings and support, and then branching their own writing career based on the lessons they acquire.
Step 2: Get Trained
The majority of new and aspiring Christian Authors assume that because God gave them the vision to write a book, then it's up to God to put everything together. They fail to realize that the success of their ministry is based on their training.
There are five pillars that Christian Authors generally lack:
And without them, these writers are destined to fail. While you can work towards finding the answers and solutions yourself, it will take you years to cultivate your business and brand, just as it did with me and with other experts who paved the way for Christian Authors like you. But you can avoid this stress when you enroll in the only online school for Christian Authors like you: the Empowered Writerpreneurs Program.
With just 90 days of pure dedication (or you can work at your own pace), you can experience the benefits that my school has to offer you. You will
Best of all, you will be among a small percentage of independent Christian Authors whose writing ministry will not fail.
My school also offers life-time guarantees, one of which ensures that all my digital resources (current and future e-courses and e-books) are yours at no additional cost. But you want to enroll now, because the tuition will continue to increase as more empowering content is added.
So, join the other EWP students today, gain immediate access to the program, and get ready to be empowered!
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Be sure to leave your answers to my "Let's Chat" questions in the comment section below. I want to know your thoughts about today's article.
And as always, let's grow together!
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Contact Information: Felecia@liyahamorepublishing.com
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