Greetings, Dear Writerpreneur,
I pray that you are well.
Welcome to another Empowering Post, where I teach you why cultivating your Christian authorship will empower you for a life-long career.
For today's article, I want to discuss with you the need and importance of communicating consistently with your readers. This can be accomplished in many ways, but none more effectively than through e-mail marketing.
As I tend to do with all my public blog posts (as opposed to my private blog), I will show you why something should be done, and not specifically how to do it. (That is, however, what I accomplish in the Empowered Writerpreneurs Program.) And knowing why you do something is equally—if not, more—important so that you can make informed decisions regarding your business. And today’s post is no different.
If you are like many new, inquisitive writers, you may have heard that e-mail marketing is a key factor in developing a solid brand.
I remember when I first came across this concept as I worked to redefine my marketing strategies. And I really never considered how empowering and impactful having an email list could be.
While some people will argue that email marketing is dead, in truth, it’s the concept and principle of this form of marketing that continues to keep it alive.
So, let's get into today's teaching.
Communication is Essential to Your Growth
Communication between you and your ideal reader is essential to your growth. You can accomplish this, to some extent, with social media. And while social media has revolutionized the way we connect with folks around the world, it did not begin with the purpose of helping businesses expand their presence.
To the contrary, it was about people connecting with people. But as more businesses saw the potential to market their products to the masses, social media became a viable venue for them.
But this presented a slight problem.
Consider Facebook. If you have a business/fan page and you want your “fans” to see every post you make, then you will need to pay Facebook to promote your posts so that they reach more of your audience.
This was not a major issue several years ago; but Facebook has put a stop to people randomly promoting their products, services, and businesses to people just to do it. After all, people don’t come on social media to be “bothered” with such things, right?
For small business owners, and you and I are included in this category, paying for ads constantly can be expensive and out of our current budget.
This significant problem is exactly why another form of marketing, e-mail communication, is a strong benefit for businesses and especially authors. And in this post, I will provide you with 5 reasons why this is so.
Before I jump into that aspect, I want to make sure that you understand what e-mail marketing entails.
With this form of communication, you are able to connect with your perfect audience because it has given you permission to send them information related to your work on a routine basis.
With e-mails, you can deliver messages and share your books for your people as you see fit.
There's much more to this, so let’s get into the many reasons why creating your e-mail marketing list and strategy is crucial to your authorship.
5 Reasons to Use E-Mail Marketing
As you can by now tell, e-mail marketing is a wonderful strategy for you as a Christian Writerpreneur. And the following information will solidify this point for you.
Here are five reasons why e-mail marketing is crucial to your business growth.
Make Plans to Build an Effective E-Mail Strategy
I'm quite confident that you have determined to add e-mail marketing to your plan, and hopefully my article assisted you in this decision.
But I want to caution that simply having an e-mail list does not ensure that you will have happy readers.
There's an art to creating great e-mails, one that entails skills in copywriting and content marketing. If you don't understand these principles, then simply having an e-mail list will not work.
This is why it's important to create an EFFECTIVE plan that is based on research and best marketing practices.
Once you have developed these skills, then your readers will always stick with you because they trust you and your brand.
In just a moment, I will share with you how you can take steps towards developing these skill sets, but before that, let's chat.
Now It's Your Turn to Share
What are your thoughts about today's article? How do you think e-mail marketing will enhance your Christian authorship? Leave a comment for me in the section below.
I know how challenging it can be to start your journey as a writerpreneur, especially with all that goes into making it a success.
I know that while my articles motivate and inspire you to realize that you can have what you believe, they can also make you feel as though there's too much to do. It can be overwhelming.
But you're in the right place. You are taking the steps you need to educate yourself; and I want to continue being your support and guide as you develop your writing ministry. And here's how.
Empower Your Christian Authorship Today!
Step 1: Get Connected
Trying to build a thriving writing ministry as a new and aspiring Christian Author is incredibly challenging. But the best support comes from those who are willing to share their knowledge with you.
Take the next step and connect with me directly by joining my community, the Empowered Writerpreneurs Network.
I launched this support network in August 2015, and have since worked with Christian Authors from around the world, helping them to understand the multi-layers of self-publishing.
Members of my network receive daily empowering posts like this one, and they also have access to my free events like the Empowered Writerpreneurs Virtual Summits.
One of the best parts about this network is that you can connect with other writers in your area. Develop partnerships immediately, and begin working on plans to help build each other's writing ministries.
As the leader and host, I maintain an educational environment, meaning no one is in competition with each other. Each one is learning from my teachings and support, and then branching their own writing career based on the lessons they acquire.
Step 2: Get Trained
The majority of new and aspiring Christian Authors assume that because God gave them the vision to write a book, then it's up to God to put everything together. They fail to realize that the success of their ministry is based on their training.
There are five pillars that Christian Authors generally lack:
And without them, these writers are destined to fail. While you can work towards finding the answers and solutions yourself, it will take you years to cultivate your business and brand, just as it did with me and with other experts who paved the way for Christian Authors like you. But you can avoid this stress when you enroll in the only online school for Christian Authors like you: the Empowered Writerpreneurs Program.
With just 90 days of pure dedication (or you can work at your own pace), you can experience the benefits that my school has to offer you. You will
Best of all, you will be among a small percentage of independent Christian Authors whose writing ministry will not fail.
My school also offers life-time guarantees, one of which ensures that all my digital resources (current and future e-courses and e-books) are yours at no additional cost. But you want to enroll now, because the tuition will continue to increase as more empowering content is added.
So, join the other EWP students today, gain immediate access to the program, and get ready to be empowered!
If this post ministered to you, and you would like to save it for future reference, then feel free to share it on your social media page or pin an image to one of your Pinterest boards.
Be sure to leave your answers to my "Let's Chat" questions in the comment section below. I want to know your thoughts about e-mail marketing and how you might employ them into your authorship.
And as always, let's grow together!
build the writing ministry of your dreams
Having the ability to effectively market your books and other products requires that you first have a writing ministry that is built on a solid foundation.
After all, there are millions of new and aspiring Christian Authors who struggle to build a writing ministry that will be inspirational, empowering, and profitable.
But your story can be different.
At LiyahAmore Publishing, we provide the answers to this problem by offering an exclusive training program--the Empowered Writerpreneurs Program--that walks each client through the building and execution of their writing ministry.
As a result of this training through our publishing school, new Christian Authors gain clarity, focus, and a system of operations that transforms them from an amateur writer to a dynamic writerpreneur, one who is able to operate in this calling full-time.
If you want to effectively promote all your books, products, and other resources, then it's time to build a writing ministry that will astound your audience.
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