Greetings, Dear Writerpreneur,
I pray that you are well.
Welcome to another Empowering Post, where I will teach you the benefits of implementing certain strategies into your thriving writing ministry.
In today's article, I want to spend some time discussing the importance of having a blog as a new and aspiring Christian Author.
Even if you already have a blog, you can use this article to learn better ways of engaging with it. And if you would like to learn more about this powerful tool, then I want to encourage you to purchase your copy of the EWP Manual for Christian Bloggers.
But let's get back to the purpose of today's post.
This article will focus on specific reasons why you should have a blog. There are a number of ways that you can set one up, and many bloggers have constructed posts that relate to the technical side of creating one. (Take a look here to learn more.)
But for you, I want to give you pertinent reasons as to why this is an effective strategy for building your brand as a Christian Author.
It wasn’t until the latter quarter of 2015 that I finally took the plunge and began the company's blog.
When I first started, I did not see its relevance, especially because my company was focused on editing works. I mean, how many articles can one write about editing?
But I knew that blogging was important; I simply needed to find a niche that would work for me, the company, and our visitors.
After constructing a few articles here and there about self-publishing and writing, my site began generating more traffic. As I shared these articles in Facebook groups, this drew greater attention to my services. I was able to land a few contracts simply because the clients read an article and wanted to hire my services.
From that point on, I realized how powerful blogging could be for me and the business.
Why, you may ask? Because there’s something called content marketing that is changing the way businesses interact with customers and visitors; and blogging is one form of that marketing.
After witnessing this growth, I took the plunge and opened my business to Contributing Writers, which increased my website’s traffic exponentially.
For example, when I blogged as a solo writer back in 2015, about 100-250 people visited my site on a monthly basis at the beginning (October 2015). But the following month when I published my Contributing Writers’ works on the blog, I had almost 3,500 monthly visitors (November/December 2015).
That was literally an overnight success; and this is certainly a strategy that I continue to employ with my company.
Now, before I dive into the five reasons why you should have a blog that you own as an author, allow me to teach you about this powerful marketing strategy called content marketing.
Understanding Content Marketing
Without going into too much detail, I want you to understand content marketing in its simplest form.
It’s basically a person’s way of marketing a service or product by incorporating powerful, valuable, and useful content for consumers.
At one time, marketing involved creating basic logos or other graphics, which “triggered” people to purchase something. However, that has changed, and this is something that new authors must appreciate because marketing one’s works will never be the same again. (In other words, if you don’t learn and develop this now, your authorship won’t last.)
Now more than ever, visitors and consumers want to know how your book, product, or service will bring value to them.
They expect to receive snippets of information, enough to satisfy them so that when they make a purchase, they are not disappointed.
You may wonder, what does that have to do with you as a Christian Author? And my Dear Writerpreneur, it has everything to do with it.
Think of all the independent Christian Authors who flood social media. Everyone has a message; everyone has a story; everyone has an experience; and everyone wants to know how they can make a living off of sharing that story.
But too often, new authors of this genre assume that people will purchase their works simply because God inspired it, or because their message is for the world to hear.
But what they—and you—must realize is that people want more, even before they buy one's book.
This is where content marketing comes into play, and why blogging is a powerful method for bringing this to pass.
Why Blogging is Important to Christian Authors
Before I address the importance of blogging for your writing ministry, let me first clarify what blogging should not be.
Blogging is not about you writing every little idea that comes to mind, at least not as a writerpreneur. Keep in mind that you are building a brand and taking part in a specific niche.
And as you construct and share your brand, you don’t want to be associated with too many main topics.
Your blog should have focus. You should choose a category to which you love and can add value; and from there, you can generate multiple subtopics, each one bringing value to your readers.
Once you’ve identified this, then you can begin constructing a well-crafted blog.
This is important to authors because readers will begin associating your name with a category.
For example, when you see the name, "Felecia Killings," you’re not thinking of a medical doctor. So, for me to construct blog posts that relate to medicine would be ineffective.
You will, however, associate my name with teacher, educator, Christian writer, editor, writerpreneur, etc. Why? Because these are my categories, and the topics I discuss in the blog relate to them.
Now, let me share with you why having a blog is highly beneficial to you and your authorship.
Make Blogging A Part of Your Writing Routine
As much time as you want to spend on writing your great book, you also need to add blogging to that routine.
If you want to make your mark in this heavily-crowded industry, then you must be willing to give your ideal readers a "backstage pass" into your authorship. Your blog makes this possible.
If you can develop a consistent schedule for this task, then you will discover that it's much easier to construct books, to connect with your audience, and to earn a living through your writing.
So, make blogging a part of your writing routine.
Now It's Your Turn to Share
So, what are your thoughts about blogging? Can you see yourself committing to this task for the long-run? Leave your comments for me in the section below.
I want to encourage you today to make your writing ministry a priority in your life. If you genuinely believe that God wants you to publish books and to use that venue for generating an income, then you must take the time to cultivate this gift.
How you move forward, however, can be challenging, and I want to help you along the way.
Simply take the next steps in this journey, and watch as your ministry expands beyond your own limitations.
Here's how to get started.
Empower Your Authorship Today!
Step 1: Get Connected
Trying to build a thriving writing ministry as a new and aspiring Christian Author is incredibly challenging. But the best support comes from those who are willing to share their knowledge with you.
Take the next step and connect with me directly by joining my community, the Empowered Writerpreneurs Network.
I launched this support network in August 2015, and have since worked with Christian Authors from around the world, helping them to understand the multi-layers of self-publishing.
Members of my network receive daily empowering posts like this one, and they also have access to my free events like the Empowered Writerpreneurs Virtual Summits.
As the leader and host, I maintain an educational environment, meaning no one is in competition with each other. Each one is learning from my teachings and support, and then branching their own writing career based on the lessons they acquire.
Step 2: Get Trained
The majority of new and aspiring Christian Authors assume that because God gave them the vision to write a book, then it's up to God to put everything together. They fail to realize that the success of their ministry is based on their training.
There are five pillars that Christian Authors generally lack:
And without them, these writers are destined to fail. While you can work towards finding the answers and solutions yourself, it will take you years to cultivate your business and brand, just as it did with me and with other experts who paved the way for Christian Authors like you. But you can avoid this stress when you enroll in the only online school for Christian Authors like you: the Empowered Writerpreneurs Program.
With just 90 days of pure dedication (or you can work at your own pace), you can experience the benefits that my school has to offer you. You will
Best of all, you will be among a small percentage of independent Christian Authors whose writing ministry will not fail.
My school also offers life-time guarantees, one of which ensures that all my digital resources (current and future e-courses and e-books) are yours at no additional cost. But you want to enroll now, because the tuition will continue to increase as more empowering content is added.
So, join the other EWP students today, gain immediate access to the program, and get ready to be empowered!
If this post ministered to you, and you would like to save it for future reference, then feel free to share it on your social media page or pin an image to one of your Pinterest boards.
Be sure to leave your answers to my "Let's Chat" questions in the comment section below. I want to know your thoughts about today's article.
And as always, let's grow together!
build the writing ministry of your dreams
Having the ability to effectively market your books and other products requires that you first have a writing ministry that is built on a solid foundation.
After all, there are millions of new and aspiring Christian Authors who struggle to build a writing ministry that will be inspirational, empowering, and profitable.
But your story can be different.
At LiyahAmore Publishing, we provide the answers to this problem by offering an exclusive training program--the Empowered Writerpreneurs Program--that walks each client through the building and execution of their writing ministry.
As a result of this training through our publishing school, new Christian Authors gain clarity, focus, and a system of operations that transforms them from an amateur writer to a dynamic writerpreneur, one who is able to operate in this calling full-time.
If you want to effectively promote all your books, products, and other resources, then it's time to build a writing ministry that will astound your audience.
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