Greetings, Dear Writerpreneur,
I pray that you are well.
I want to welcome you to another Empowering Post.
Recently, I began focusing my teaching on why you should improve your blog strategy so that it helps you reach your goals as a writerpreneur. I share some powerful insight into blogging statistics, which prove that this form of content marketing is a viable option for all Christian Authors.
I have another article that gives you five reasons for creating a blog; and another post that shares ways that you can earn an income by employing blogging into your authorship.
And for today's post, I want to share a little secret that not many Christian Authors know with regards to creating their blog: how to make it so addictive for their readers.
In the early years of blogging, a writer could simply construct articles about anything, and generate an audience around it. As these blogs continued to grow in popularity, their audience continued to expand. This led to monetization opportunities, and soon the new trend of becoming a full-time blogger emerged.
What this trend did, however, was invite a new flood of writers to the industry, each one looking for ways to bring an income as a blogger. But because there are so many bloggers out there, those who desire to make a living with this venture must do so in more strategic and creative ways.
And this is what I want to emphasize in this article. In spite of the number of bloggers in the Christian market, you can create an addictive blog that will keep your readers wanting more. It will require a shift in thinking on your part, but once you put this into practice, you will ensure that your blog never dies.
You Must Know Your Audience
If you research some of the blogging trends over the last few years, especially the ones that are emerging for the new year, you will find that the most important person involved with one's blog is the audience member or reader.
I teach this principle quite heavily in my Empowered Writerpreneurs Program because it remains an integral part of one's development as a Christian Author.
Without your audience, your writing ministry fails. Period.
If you write 1,000 blog articles, but have no one to read it, your blog is a failure.
So, it's important that as you consider your personal goals for your blog, you also take into account who your audience will contain. You must look and examine your audience's needs and desires. You must be willing to cultivate a relationship with each member as if he is the only person in the world.
If you can internalize this principle, and make it your priority, you will begin to see great results.
Allow me to use a scripture to illustrate this point.
The Bible teaches us that Jesus came, not to be served but to serve. Now, here we see the Son of God coming to the earth, not to establish his earthly kingdom (yet) but to become a perfect sacrifice for the world.
God the Father knew exactly what we needed in order to restore fellowship with Him. He didn't send His Son here so that He could become the next superstar. He didn't tell Jesus, "Go down there and make a name for yourself so that everyone will love you." In fact, whenever Jesus taught the people, He would often say, "I do what I see My Father doing and I say what My Father says."
Because Christ Jesus knew His Father's heart, and His Father knew what the world needed, God provided a solution and answer to us to specifically tackle our most pressing problem: sin.
Now, I want you to understand the underlying principle within that story and how this same one can help you as a Christian Author.
For one, your role as a Christian writerpreneur--even as a business person--is not to simply fatten your wallet. Making money cannot be your motive or driving force. (This doesn't mean that you should only work for free, either.) You're priority must be to serve others (your readers) with something that will address their most-pressing need or desire as it relates to your niche.
Secondly, how you convey your message to your audience must be done in a way that uplifts and inspires its members. Master this, and you're set.
And this, my dear writerpreneur, is the one element that will ensure that your blog becomes addictive for your readers. Let me show you how.
As you may know, my brand focuses heavily on providing Christian Authors with best practices for developing their writing ministry; and I accomplish this by engaging in intense research from the top experts in the entrepreneurial industry.
And recently, I began following a marketing guru, Donald Miller of Storybrand. His brand teaches businesses how to clarify their messages on their websites so that customers want to buy from them. Now keep in mind, the experts that I follow don't focus on self-publishing or the writing industry. And in case you're wondering why I don't follow other self-publishers, it's because the vast majority of them do not know how to employ entrepreneurship to their brand; and that's really the only way that you can build a thriving writing ministry.
Therefore, in order for me to teach you how to excel more than the average self-published author, I have to give you resources that pull from the entrepreneurial world and tailor these lessons for you, the Christian Author.
And one of the things that I love about Donald Miller is that he used his writing abilities as a storyteller to teach businesses how to improve their marketing efforts. Storytelling, of course, is a fundamental part of any writer's world, whether for fiction or non-fiction. And therefore, as a Christian writer, you already possess certain writing skills that would make your writing ministry flourish.
The art of storytelling goes back to...forever. The Bible is God's story to us. It's His message of love and redemption. He has historical figures in it who have gone through their own journeys with the Lord. And each story is used for our admonition.
As we read through each experience, we discover our own destiny. We look at Ruth, who although not a part of the Jewish line, became a symbol for the Gentiles who would come to believe in Christ. We see Esther, who when faced with the impossible, assisted her uncle in delivering an entire nation. We see Sarah, who when completely barren, demonstrated for us that God will give us the desires of our heart, even when our bodies are "dead."
We are inundated with stories.
And these stories remain locked in our minds, serving as moral principles and truths.
Storytelling is not simply for Christian fiction authors, either. Non-fiction writers excel in this as well when they can convey a message that will resonate with their readers. And what makes this element so powerful and effective?
It's the audience and how it reacts to the story.
Donald Miller shares in his podcasts, blog posts, and workshops that the best businesses aren't usually the ones that sell the best products, but rather those that convey a clear message for their customers. And the best messages are the ones that tell the story of the customer.
It's the story of the customer that matters, and not the business's story.
That's a complete shift in the way businesses think and operate. While many websites will highlight how they began their work and what inspired them, in truth, the vast majority of consumers simply DON'T CARE because that story has nothing to do with what the consumer needs or wants.
Now as I mentioned earlier, Miller doesn't focus his teachings on writers, but the principle he provides can certainly be applied to you and your authorship.
While it's encouraging to share your story with others as a way of giving your testimony, ultimately, the reader wants to know what's in it for her. That's her bottom line.
While you may want to give her your wonderful tale of how you overcame a hardship, she's waiting to hear how your story will impact her and will change her life. She doesn't want to read all that stuff about you and how you are prospering. That's not why she will buy your book.
Instead, she will purchase your book or read your blog because you help her create her success story.
Your Blog is Her Guide
Listen, I know that you have great ideas of what you want your blog to be and what you want to write.
But if you're looking to create an audience, you need to be ready to help your readers reach their destiny through your content.
You are a teacher.
You are an inspirer.
You are not the main focus.
You are not "the hero," as Donald Miller would contend.
You and your blog are not here to be served, but to serve.
Let that sink in a little.
Even I implement this principle within my blog. It's not my responsibility to tell you about myself so that you can see how I'm faring well in life and in my business. It's not my job to focus on my bottom line, which is to earn a living for me and my daughter.
My business, my ministry, and my blog focus on you, Christian Author. I help you to realize your dreams and to help you create your life's story as a writerpreneur.
This is ultimately why you continue to engage in my network, why you enroll in my program, and why you read my blog. Guiding you along your journey towards reaching your goal is the message that I convey. Helping you craft your story is the secret element, and you can employ this with your brand and blog.
So, as you think about this principle and this lesson, ask yourself how you can serve your audience and meet its need. How can you help each reader create his story and reach his ultimate goal (as it pertains to your niche)? For me, my readers have one goal in mind: to develop a thriving writing ministry. Therefore, every article, every book, every product (my school and network) must help Christian Authors realize that dream.
If you can internalize this critical lesson, you won't have a problem selling your books; and you certainly won't have a problem generating a following that will become addicted to your blog and your brand. So, take the time to consider this lesson.
Now It's Your Turn to Share
So, what are your thoughts on today's Empowering Post? How did it help you understand how to make your blog addictive for your readers? Leave me a comment below.
Before I conclude this post, I want to let you know that I discuss blogging in more details in my resource, The EWP Manual for the Christian Blogger. Today's topic is simply one of 25 lessons that I share in the manual. It's a resource that my students in the Empowered Writerpreneurs Program use as they prepare to launch their phenomenal writing ministry.
Although there are countless e-books out there that discuss the blogging industry, my resource not only focuses on you as a Christian Author, but also how you can tap into the Christian market, a $5-trillion industry, using your blog.
If you would like to learn more about empowering your Christian authorship, I want to guide you along that path. And here's how.
Empower Your Christian Authorship Today!
Step 1: Get Connected
Trying to build a thriving writing ministry as a new and aspiring Christian Author is incredibly challenging. But the best support comes from those who are willing to share their knowledge with you.
Take the next step and connect with me directly by joining my community, the Empowered Writerpreneurs Network.
I launched this support network in August 2015, and have since worked with Christian Authors from around the world, helping them to understand the multi-layers of self-publishing.
Members of my network receive daily empowering posts like this one, and they also have access to my free events like the Empowered Writerpreneurs Virtual Summits.
As the leader and host, I maintain an educational environment, meaning no one is in competition with each other. Each one is learning from my teachings and support, and then branching their own writing career based on the lessons they acquire.
Step 2: Get Trained
The majority of new and aspiring Christian Authors assume that because God gave them the vision to write a book, then it's up to God to put everything together. They fail to realize that the success of their ministry is based on their training.
There are five pillars that Christian Authors generally lack:
And without them, these writers are destined to fail. While you can work towards finding the answers and solutions yourself, it will take you years to cultivate your business and brand, just as it did with me and with other experts who paved the way for Christian Authors like you. But you can avoid this stress when you enroll in the only online school for Christian Authors like you: the Empowered Writerpreneurs Program.
With just 90 days of pure dedication (or you can work at your own pace), you can experience the benefits that my school has to offer you. You will
Best of all, you will be among a small percentage of independent Christian Authors whose writing ministry will not fail.
My school also offers life-time guarantees, one of which ensures that all my digital resources (current and future e-courses and e-books) are yours at no additional cost. But you want to enroll now, because the tuition will continue to increase as more empowering content is added.
So, join the other EWP students today, gain immediate access to the program, and get ready to be empowered!
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Be sure to leave your answers to my "Let's Chat" questions in the comment section below. I want to know your thoughts on how you will make your blog addictive for your readers.
And as always, let's grow together!
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