Greetings, Dear Writerpreneur,
I pray that you are well.
Welcome to another Empowering Post, where you will learn an important lesson on the power of content marketing for Christian Authors.
Today's article will introduce you to one of my empowering e-books, Content Marketing: A Guide for Christian Authors and Writerpreneurs. This has been my best-selling resource to date, and I am confident that it will be an added benefit to your training as an author.
Before I get into the depths of this article, let me share with you how this book emerged.
For years now, I’ve contended with the way Christian Authors promote their books, especially in Facebook authors’ groups.
And over the years, I have witnessed many writers become distraught by the minimal sales they have received, which ultimately made them feel like a failure in this venture.
If I were to ask you about your marketing strategy as an author, what could you tell me? If you rated your marketing techniques on a scale of 1-10, which number would you choose and why?
I believe these are important questions to consider because they ultimately determine how you will connect your brand and products to your ideal audience.
What methods will you use? What platform will you create? What social media site will you use? And once you have identified these platforms, what will you say and how will people receive you?
These are the many factors that come into place when we are talking about marketing as a Christian Author; and this simply cannot be accomplished if you're only form of marketing happens on social media and in various groups.
There's has to be more.
When I first began promoting my first book, Fear, Faith & Patience, I did the typical promotion. I threw my book cover into Facebook groups, and hoped for the best. I did a few blog talk radio interviews, and still hoped for the best. And do you know how many sales I generated from them?
That’s right: NO SALES!
On the other hand, as I look back on that experience, I realized that the sales I did generate from that book came not from complete strangers, but from people within my own sphere of influence. In other words, the people who bought my book were the ones who already knew me and wanted to purchase the book directly from me.
That’s a lesson that you want to consider with your authorship.
While I am not suggesting that you pressure your family and friends to purchase your book, what I want you to think about is why they might do it anyways. Most likely, the answer is because they know you. They like you. They want to support you.
So, how can you maximize on this knowledge so that a greater audience feels the same way about your books? This is where content marketing comes into play. And this is what I want to share today in this post, and what I expound upon in my book.
What Is Content Marketing?
To answer this question, I began conducting research on this topic.
As you may know (or may not know), I’m an avid researcher. I don’t share anything with my audience—whether personal, political, or business-wise—without having something to fall back on.
So, even as I teach you about this topic and share this lesson, it’s based on my understanding of what the experts do.
I have shared in other posts that I readily follow Dale Partridge of StartUpCamp.com and Regina of byRegina.com. Their wisdom and understanding on online business has truly impacted my own.
And recently, I began following Brian Clark, founder of Copyblogger.com. He is the expert for me when it comes to content marketing. And if you follow his blog and enroll in his digital e-commerce school, then you will know why I have chosen him.
What I do on my end is I translate that information so that it becomes understandable for you as a Christian Author. In other words, I synthesize the information and make it useful for you specifically.
So, here's what you need to know about content marketing.
This type of marketing is about creating valuable, useful resources that help you build an audience that will then build your business.
It’s what you use to attract customers—or, in your case, readers—who will purchase your books and eventually become repeat buyers.
It involves building trust with your perfect prospect, who in turn will like you and your product, and remain loyal to you and your brand. And this method works PHENOMENALLY.
Consider what I am currently doing for you with my blog posts, which is a form of content marketing.
I am educating you about a topic that’s important to you: developing your Christian authorship. And I am providing you with valuable information so that you can be informed and empowered.
In essence, I am sharing with you precious knowledge that will impact your ability to sell books and build a thriving writing ministry, which is at the heart of every Christian Author.
In turn, this builds trust between us both, even if we have never met.
You get a taste of what it would be like to work with me or to purchase my products, and will feel safe in knowing that if my free content is impactful (i.e. the blog posts), then surely the paid products (which are my premium materials) will be outstanding.
And that’s how content marketing works for you. It never fails.
I remember when I first decided to create the Empowered Writerpreneurs Program. I knew that I had a great product, but I simply did not know if people would enroll in it.
I didn’t know how to convince people to pay for an online course, even if I knew it was transformational. But as I began employing my content marketing strategies (blog posts, webinars, e-mail marketing strategies), I found that if I could provide value at the first level, I didn’t have to worry about if someone would buy. It was a matter of when.
So, when the first launch of the Program emerged in October 2016, I met my goal of having the first set of students in the course.
It wasn’t chance or luck, but pure strategy.
I didn’t manipulate anyone to enroll. I simply wrote about the value, and built a relationship with my readers—like you—and delivered on my promise.
You have to see that connection.
It’s the principle of content marketing that works, regardless of what you sell and regardless of your brand. It all falls back on delivering great content and building trust.
What Does Content Marketing Look Like for Christian Authors?
The answer to this question is simply complex. (There’s an oxymoron for you.)
As a Christian Author, you must employ content marketing into your business plan and marketing strategy.
But the difficulty is knowing which types of content marketing will work for you and why.
In my case, blogging had to be in my marketing plan because I am working with writers. It’s not the only method I use, but it is the primary one.
Blogging, I would advise, should be the primary content marketing strategy for you, too, because you’re a writer. If you’re asking people to purchase your book, then you should have something for them to sample. You should begin establishing that blogging platform so that your readers begin to trust you.
In addition to that, you should possess some expertise. If you aim to write books about surviving breast cancer, and you have never gone through that process or experienced it first-hand, don’t write about it unless you have become a scientist (or researcher) of that topic.
If you want to write books about building a relationship with the Lord, and you hardly have one, don’t write a book about it. Why? Because you will come across as a fraud, and that will throw trust out the door.
So, as a Christian Author, I want to push you to employ blogging as a content marketing strategy. I share much more about this in my Content Marketing Book.
Here are two of the many strategies that I discuss in my book.
I personally love these, and would also encourage you to employ this strategy as well.
Give your audience an opportunity to hear directly from you. Not only can they read your posts and engage with your comments, but they can see and hear your voice through video presentations or webinars. This is a powerful way to make a lasting impression with your audience.
Much like the traditional blog, vlogging involves communicating value to your audience through consistent videos.
You can create a YouTube channel, and have readers subscribe to it. You can upload videos on a consistent schedule so that your subscribers remain connected to you.
Order Your Copy of Content Marketing: A Guide for Christian Authors and Writerpreneurs
While this post offered you a few strategies that you can employ today, my complete guide on content marketing for Christian Authors is what you want to have.
This book contains 70 pages of material that will give you clarity and understanding about this marketing strategy.
As I mentioned earlier, I am an avid researcher, and everything the book provides is exactly what you need to empower your marketing plan, which is a crucial part of your overall writing ministry.
Everything that I share in the book is what I have learned and use. It’s what enabled my business, audience, and network to grow literally at a rate of 400%.
I wish I had employed this back in 2011 when I first started LiyahAmore Publishing. But I am so grateful to have found exactly what I needed to propel my ministry forward. And I want you to have this same blessing.
Now It's Your Turn to Share
Perhaps you have been looking for a better way to market your brand and your books, but you simply don't know how.
Let me know your thoughts about today's article in the comment section below. Would you be willing to make the necessary investment into your authorship by purchasing this powerful resource? Let me know below.
My book is not the only way that you can receive the support and guidance that you need.
I know how challenging it can be to sift through a plethora of unending research, just to find what will work best for your writing ministry.
And you know what I discovered?
There isn't much for Christian Authors like you and me. But all that changed once I began crafting my own network and program for Christian Authors.
And here's how you can receive the benefits of what I have to offer.
Empower Your Christian Authorship Today!
Step 1: Get Connected
Trying to build a thriving writing ministry as a new and aspiring Christian Author is incredibly challenging. But the best support comes from those who are willing to share their knowledge with you.
Take the next step and connect with me directly by joining my community, the Empowered Writerpreneurs Network.
I launched this support network in August 2015, and have since worked with Christian Authors from around the world, helping them to understand the multi-layers of self-publishing.
Members of my network receive daily empowering posts like this one, and they also have access to my free events like the Empowered Writerpreneurs Virtual Summits.
As the leader and host, I maintain an educational environment, meaning no one is in competition with each other. Each one is learning from my teachings and support, and then branching their own writing career based on the lessons they acquire.
Step 2: Get Trained
The majority of new and aspiring Christian Authors assume that because God gave them the vision to write a book, then it's up to God to put everything together. They fail to realize that the success of their ministry is based on their training.
There are five pillars that Christian Authors generally lack:
And without them, these writers are destined to fail. While you can work towards finding the answers and solutions yourself, it will take you years to cultivate your business and brand, just as it did with me and with other experts who paved the way for Christian Authors like you. But you can avoid this stress when you enroll in the only online school for Christian Authors like you: the Empowered Writerpreneurs Program.
With just 90 days of pure dedication (or you can work at your own pace), you can experience the benefits that my school has to offer you. You will
Best of all, you will be among a small percentage of independent Christian Authors whose writing ministry will not fail.
My school also offers life-time guarantees, one of which ensures that all my digital resources (current and future e-courses and e-books) are yours at no additional cost. But you want to enroll now, because the tuition will continue to increase as more empowering content is added.
So, join the other EWP students today, gain immediate access to the program, and get ready to be empowered!
If this post ministered to you, and you would like to save it for future reference, then feel free to share it on your social media page or pin an image to one of your Pinterest boards.
Be sure to leave your answers to my "Let's Chat" questions in the comment section below. I want to know your thoughts about today's article.
And as always, let's grow together!
build the writing ministry of your dreams
Having the ability to effectively market your books and other products requires that you first have a writing ministry that is built on a solid foundation.
After all, there are millions of new and aspiring Christian Authors who struggle to build a writing ministry that will be inspirational, empowering, and profitable.
But your story can be different.
At LiyahAmore Publishing, we provide the answers to this problem by offering an exclusive training program--the Empowered Writerpreneurs Program--that walks each client through the building and execution of their writing ministry.
As a result of this training through our publishing school, new Christian Authors gain clarity, focus, and a system of operations that transforms them from an amateur writer to a dynamic writerpreneur, one who is able to operate in this calling full-time.
If you want to effectively promote all your books, products, and other resources, then it's time to build a writing ministry that will astound your audience.
follow me on social media
Over on Facebook, I conduct LIVE video teachings for new and aspiring Christian Authors.
Over on YouTube, I share my weekly video training sessions. This is my new channel, so head over and subscribe.
Over on Instagram, I'm launching my latest project that teaches young girls how to think and grow rich as creatives. This site features my homeschool program, LiyahAmoreK12, and my daughter is the star of the show.
Over on LinkedIn, I have a unique learning experience for Pastors and Ministry Leaders who want to learn about building a publishing platform within their churches and ministries.
And over on Pinterest, I share a library of curated articles that help you live a balanced life as an author.
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