Greetings to all!
Let’s continue our look at some of the dynamic lessons that I took from the Book-to-Course Summit. In this blog post, I want to share one of the most important factors about marketing your writerpreneurship: networking. For most of us, networking comes naturally. Our welcoming, friendly, and professional traits make us a prime candidate for a good networking host; but there are many of us—and by us, I mean Writerprenerus—who simply hate the idea of networking.
In this article, I will submit to you one of three ways that you must begin to network; and even before I do that, let me first explain one of the reasons why Jeff Goins arguably believes that networking is so much more than spamming your business/brand to others.
In his hour-long session, Goins compared the world of the Internet—the most efficient and productive place for Writerpreneurs—to one’s house. In fact, he compared one’s platform to a house, one in which we, as the host, ought to invite others to be a part of. He mentioned that at one time, it was popular and effective to simply place an ad in front of people, and they would want to buy our products and services. However, as he expressed, the Internet world has shifted to where it’s no longer about customers buying something because they see an ad. People are now more conscious and cautious about where they place their money; and as such, an online business person must attract potential clients/customers in a different manner. From this perspective, he likened the Internet to a party, and as a host of a “house,” i.e. your platform, you are to invite people to your house to showcase your stuff.
When we take this approach to marketing ourselves and our works, we find that it’s no longer about trying to shove our products down someone’s throat. Rather, we are showing people, through more effective measures, how our services fill a gap for them. Those who enroll in my upcoming e-Course will learn much more about this topic, but for the sake of this article, I want to share one suggestion in how you can refocus your networking strategies.
And as always, let’s grow together!
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