Greetings, Dear Writerpreneur,
I pray that you are well.
I want to begin today's empowering post with this question: What do you feel is the biggest challenge to your authorship in terms of marketing? We both know the need to create an effective marketing plan, one that will enable us to sell our books and products with our audience. But for many Christian Authors, ensuring that sales are made is one of the biggest obstacles.
In today's post, I want to spend some time on this topic, and by the end of the article, you will have some strategies to help you create a more effective marketing plan. I want to preface this article by stating that what I present here is not something based on my opinion alone. Research as well as the experience of others will back it up. So, you can rest assured that you will have some actionable content to use to inform and empower your authorship.
Just recently, I started re-organizing a portion of my marketing plan. Not only have I added content marketing to it, but also another strategy that I believe will be the key to propelling my business and widening my audience.
I’m talking about establishing a brand partnership strategy, one that will allow me to connect with influencers from across the nation. I first discovered this as a powerful marketing tool when I came across Navid Moazzez, a virtual summit expert, who uses his skills to help entrepreneurs generate larger audiences. Recognizing that we all have the power to help others prosper, he and other virtual summit leaders work towards creating empowering events that transform lives.
I share this same desire, mostly to empower Christian Authors like you, and have made the choice to use brand partnerships to enhance your learning experience while expanding my brand and business. As I typically do with all my posts, I will use my own story to show you how you can employ this same strategy as a Christian Author.
So, let's dive in.
What are Brand Partnerships?
In case you’ve never heard this phrase, brand partnerships involve two or more businesses coming together to contribute value to each one’s audience. Bloggers will readily do this as a way to connect their content with another blogger’s audience. The benefits, as I mentioned previously, are enormous, both for the consumers as well as the entrepreneurs.
For example, if one writer creates content that will benefit another writer's audience, the former writer can make a partnership with the other in order to help build each one's brand.
Here's how I implement this with LiyahAmore Publishing.
Just recently, I reached out to a handful of successful indie authors, asking them about their experiences with new writers. I called upon this select few because I respect what they have to offer to the industry. These authors have worked as coaches and mentors, and their knowledge concerning the independent publishing industry is exceptional.
In sharing with them my vision for helping you and others in my audience, I mentioned that I wanted to host a virtual summit in which we all came together to provide immense value and expertise to new and aspiring Christian Authors. And they loved the idea. I also mentioned that the purpose of the summit was to make it a part of my launch sequence for my online school, the Empowered Writerpreneurs Program.
I wish I could say that I wasn't a bit nervous to ask them for their participation. Rejection is never easy to take. But thankfully they were elated by my offer to become an expert panelist for my first summit, and I couldn't be more excited.
One thing that I want to highlight about partnering with other brands is that it's not just about one expert's business. In other words, it's not all about me and my company increasing in wealth and prominence as a result of these connections. It's about developing powerful relationships with other experts in the industry, and giving them an opportunity to share their knowledge with people outside of their audience. Working together is far more beneficial than working alone.
That’s the power of brand partnerships.
And this is what I want to teach you in this article: that connecting with influencers in your niche is a powerful way for you to market yourself and your works.
Connecting with Influencers as an Author
Unless you understand that as a Christian Author, you are also a business person, then this post won’t mean much to you. But if you know that as a writerpreneur, you also employ entrepreneurial skills, then connecting with influencers needs to play a major role in your marketing plan. And here’s why.
One of the most difficult challenges for new authors is carving a space within an already-crowded industry. You aren’t simply competing with other new writers. Your competition includes seasoned veterans. And if you write on a topic that a veteran writer has perfected, it’s like overcoming ten giants at once. (Certainly not impossible, but stressful and extremely challenging.)
So, instead of trying to compete with these established authors, consider sitting under them to learn from them. Think about how you can network with their brand so that you not only receive from their expertise, but maybe one day you add value to them and their audience when it's appropriate.
Yes, it’s intimidating because it makes you vulnerable. But in truth, those who have been writing and publishing for years love the idea of sharing that wisdom with others. This is why teaching is becoming a profitable venture with online businesses.
Back in May 2016, I attended a virtual summit sponsored by Teachable.com. One of the expert panelist, Jeff Goins, shared that before he “made it big,” he did something unconventional. Instead of him trying to compete with the top influencers in the industry, he connected with one such individual for the purpose of learning from him. After much time, when Jeff was prepared to launch his first book, he asked his influencer friend if he could basically endorse the book. Guess what?
And it didn’t cost Jeff anything. His influencer’s word-of-mouth referral put Jeff’s name out there to a larger audience, one that would have taken him years to build. When he first reached out to his influencer, Jeff didn’t have selfish motives. He genuinely wanted to learn from the influencer. And when he asked for a small favor, he received it.
Make Those Connections
Think about this marketing strategy for your brand. Don’t simply connect with someone to see what you can get out of her. That’s not going to work. Connect with her because you want to share her knowledge, resources, and gifts with others. You want to help her as much as you want her to help you. And in due time--guaranteed--that influencer will return the favor and will assist you in fulfilling your dreams.
The challenge, however, is determining how you will make that initial connection. So, here's one such strategy to get you going.
Begin by identifying key players in your niche or industry. You can accomplish this successfully by jumping onto social media and finding the ones whose message resonates with you well. Let me use LinkedIn, for example.
LinkedIn is the best place to find professionals in a field. If you wanted to write a book about leadership, for example, you can certainly find an expert on LinkedIn, and follow him or her.
You can also take to Facebook to find your influencers. Connect with them; follow them; and engage with their content before asking for their help. Make the relationship meaningful, because if they feel that you are wasting their time or only want their connection for selfish reasons, then you will fail.
If you have never met them personally or do not have any resources to offer them in exchange for their time, then consider what Jeff Goins did, and simply come to them as a student, ready to learn. But your connections must begin at the beginning, and it will build over time.
I realize that employing this type of marketing method might make you uncomfortable, because it does the same for me—mostly because we are acknowledging our vulnerability—but you’re never going to know what will happen unless you engage.
So, just do it! And you can start today.
Now It's Your Turn to Share
When thinking about brand partnerships and making connections with influencers, what fears arise in you? What prevents you from stepping out in faith and working with others to help empower each other's audience? How has this post helped you to see the benefits of connecting with your industry's experts?
Share your answers in the comments below. I always respond to them.
Once you have done that, then it's time to take the next steps.
Empower Your Christian Authorship Today!
Trying to build a thriving writing ministry as a new and aspiring Christian Author is incredibly challenging. But the best support comes from those who are willing to share their knowledge with you.
Take the next step and connect with me directly by joining my community, the Empowered Writerpreneurs Network.
I launched this support network in August 2015, and have since worked with Christian Authors from around the world, helping them to understand the multi-layers of self-publishing.
Members of my network receive daily empowering posts like this one, and they also have access to my free events like the Empowered Writerpreneurs Virtual Summits.
One of the best parts about this network is that you can connect with other writers in your area. Develop partnerships immediately, and begin working on plans to help build each other's writing ministries.
As the leader and host, I maintain an educational environment, meaning no one is in competition with each other. Each one is learning from my teachings and support, and then branching their own writing career based on the lessons they acquire.
So, step 1: Get connected!
Step 2: Get trained!
The majority of new and aspiring Christian Authors assume that because God gave them the vision to write a book, then it's up to God to put everything together. They fail to realize that the success of their ministry is based on their training.
There are five pillars that Christian Authors generally lack:
And without them, these writers are destined to fail. While you can work towards finding the answers and solutions yourself, it will take you years to cultivate your business and brand, just as it did with me and with other experts who paved the way for Christian Authors like you. But you can avoid this stress when you enroll in the only online school for Christian Authors like you: the Empowered Writerpreneurs Program.
With just 90 days of pure dedication (or you can work at your own pace), you can experience the benefits that my school has to offer you. You will
Best of all, you will be among a small percentage of independent Christian Authors whose writing ministry will not fail.
My school also offers life-time guarantees, one of which ensures that all my digital resources (current and future e-courses and e-books) are yours at no additional cost. But you want to enroll now, because the tuition will continue to increase as more empowering content is added.
So, join the other EWP students today, gain immediate access to the program, and get ready to be empowered!
If this post ministered to you, and you would like to save it for future reference, then feel free to share it on your social media page or pin an image to one of your Pinterest boards.
Be sure to leave your answers to my "Let's Chat" questions in the comment section below. I want to know your thoughts about brand partnerships and how you might employ this marketing strategy to your business plan.
And as always, let's grow together!
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Contact Information: Felecia@liyahamorepublishing.com
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