Welcome to another Empowering Post. I pray that as you are developing your authorship now, you are also preparing for the new year, which I strongly believe will be powerful for you.
For today's post, I want to share with you the importance of articulating your blog's mission to your ideal reader. If you have followed me for the last few months, you know that one of my strongest advice for Christian Authors is that you have a blog. I share some of the benefits for it here in this post. Take a look at that post, and let me know what you think.
But simply having a blog and writing random content is not effective, and in this post, I will highlight that fact. Your blog should not simply be about you or what you're doing. Instead, it needs to focus exclusively on your brand, your reader, and how it can transform your reader's life.
Not if you want to be a writerpreneur.
In fact, unless you begin to treat your authorship like a business, one that puts the readers first, then your authorship will only go so far. And one of the best ways to foster a positive relationship with your readers is to have a blog that not only highlights your writing skills, but also provides your audience with ongoing, consistent, empowering content.
So, let me spend some time sharing with you how you can use your blog to convey your brand's mission. If you can capture these principles, then your blog will become a huge asset (and not a burden) to you and your business.
A Mission Statement
I'm sure that you are familiar with the concept of developing a mission statement, whether you create one for your brand, your personal life, or simply just to have one. When you function as a writerpreneur, however, it becomes vital that everything you produce (blog, books, courses, speaking engagements) aligns perfectly with your overall mission.
A mission statement is simply a proclamation of what your intended purpose is. Another definition of the mission statement is "a written declaration of an organization's core purpose and focus that normally remains unchanged over time" (businessdictionary.com). You form a mission statement by combining three elements:
Composing a mission statement is one of the first and most important lessons that I teach my adult learners in the Empowered Writerpreneurs Program. Why? Because unless they have clear direction for their own authorship, nothing else really matters, even if they have great ideas for creating books. I also teach them that once they have laid the foundation for their authorship (by developing their vision and mission statements), everything else becomes simpler to implement.
Allow me to elaborate.
The Need for a Mission
If you take a look at the definition of a mission statement again, you will notice that it forces you to consider your intended market (or reader) and how you will create products (books) for her.
Too often, self-publishing Christian Authors have something in mind that they think others might want to have; and playing this type of guessing game can actually be a huge risk for Christian Authors. Why? Because there's no guarantee that anyone will buy it. Sure, if it were ten years ago and you had entered the self-publishing industry right when it started to emerge as a viable option for writers, then, yes, writing books about anything might have sparked interest.
But not any more.
In fact, the market is so inundated with self-publishing authors that unless you do what you can to stand out, you will drown in the sea of other books. Creating a successful business as a Christian Author takes ingenuity and a bit of business-savvy. You have to commit to do what others are unwilling to do.
Well, Felecia, what about the indie authors I follow who don't do what you're teaching? If you're thinking this right now, take a look at when those authors began their journey. More than likely, they have "seniority" in the self-publishing industry. In other words, they've been in the game for at least 7 years, and have already built a readership that helps keep their career alive.
But if you're a newbie, and I mean one who has only published within the last three years, writerpreneur, you need to do more.
If you're wondering what all this has to do with your blog, I will make this point clear for you very soon. But in the meantime, I want you to grasp this lesson as much as possible.
Without having lazer-focus with your authorship and your brand, you will be lost and confused. And if you're lost and confused, forget asking anyone to support your work for the long-run. It just won't happen. And that's not what you want. You want to be significant in the self-publishing world ten years from now so that you can share your expertise with others who enter this industry.
And the best and most-effective way to accomplish this is by creating a mission statement and letting that mission guide your business.
Conveying Your Mission through Your Blog
Now we get to the meat of this article, and the purpose for writing this post.
Once you have developed your mission statement for your entire writerpreneurship, you need to do everything in your power to make all your business's elements align with that mission, especially your blog.
One day, during one of my live webinars, I had an attendee ask me what she should write about in her blog. I answered her question by asking her this question: "What is your book about?" After sharing the premise of her book, I replied, "Then your blog needs to contain articles that lead back to that book's topics."
Now, if this same author had asked a general blog expert what she should write about, that expert might have said, "Write about your life," or "Write about popular topics so that people will want to read your blog."
But that's not an accurate nor effective answer for a self-publishing Christian Author.
In fact, the correct answer is to write articles that directly coincide with the works you intend to create so that you build an audience around that very niche.
I'll insert my own example. When I first started blogging, I did the general thing. I wrote inspirational articles, and used scriptures as my launching pad. It worked in terms of generating interest to my articles, but those posts made me exactly $0.
That's right. Absolutely nothing.
To the contrary, when I wrote a few articles on editing and improving one's writing, guess what happened?
Those articles helped me earn a $1600 client.
See the difference?
Blog posts as a writerpreneur are not about getting everyone to read your articles. They are meant to lead your readers towards something that can answer their most-pressing problem, to which you provide the solution through your product/service.
In the above example, one of my readers needed help with editing her book. When she read my article, she was convinced that I could provide the expertise she needed. So, she hired me.
Here's another example. Back in October 2016, when I first launched the Empowered Writerpreneurs Program, I wrote about ten blog posts that highlighted some of the main lessons in the program. After sharing my articles in Facebook author's groups, a couple of people made up in their mind to enroll in the program. Why? Because my article gave them enough encouragement and insight to know that they could develop a solid authorship once they took part in my school. In essence, those articles helped me generate more income and increased my school's enrollment numbers.
And that's how this thing works.
While it's great to have a blog that talks about different issues that interests you, in truth, none of that matters to your audience, especially if you want your audience to purchase one of your books. In other words, if your blog focuses on how you went through a hard divorce, but you're trying to sell a book about planting gardens in your backyard, THIS BREEDS CONFUSION.
Again, I'm addressing you as a writerpreneur because your desire is to build a thriving ministry, a life-time career.
Now, using the same example, if you wrote a book about overcoming a tough divorce, and your blog articles addressed that same topic, now your blog fits PERFECTLY within your overall MISSION to minister to that particular market. In that light, your blog functions as a powerful marketing tool for your brand and your books.
One of the things that I love about my blog is that I have another opportunity to teach you a valuable lesson that will impact your authorship. And blogging is just one of those methods that must be addressed with the Christian publishing industry because it has the potential to do wonders for an author, especially one who is trying to break ground.
I share a number of these lessons and treats in my latest book, The EWP Manual for the Christian Blogger. While you may have read other books related to blogging, you have not read one like this. In it, I teach you about the Christian market, a $2-trillion industry. You will learn how to write effectively for this target market so that you can minister to those who need you most. You will learn how your most powerful content marketing tool--blogging--can help you generate wealth so that you continue your work of ministry. Whether you desire to write full-time or part-time, catering your blog to meet the needs of a niche within the Christian market will help you earn the income you desire. Your Christian Authorship should not be limited to writing books exclusively. You must broaden your efforts to reach the people you want to be a part of your audience. This manual will help you make that possible.
To learn more about the book, simply tap the book cover's image.
If this post helped you in any way, I would love to hear back from you. Leave me a comment below.
And as always, let's grow together!
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