Welcome to another Empowering Post, where I help you develop the skills you need to build your powerful writing ministry.
For today's article, let's explore more about constructing your Author Platform. I've been discussing this topic quite extensively with you and my other audience members, because it's important to your growth and success.
Far too often, new Christian Writerpreneurs become too anxious with their dreams. They see themselves writing great books, and they jump right into the publishing and selling phase without setting up the foundation for their authorship.
When it comes to generating consistent sales, they are found wanting. They can't seem to grasp why no one wants to purchase their product, especially because they believe the Lord gave it to them to deliver to others.
But it's not that the product, i.e. the book, isn't any good.
It's that the audience hasn't been created, and the loyal readership is lacking.
And that's why I've decided to spend some time addressing this matter of Author Platform on the blog, on EWP-TV, and with my Tribe and e-mail list .
For today, especially, I want to highlight why cultivating your Author Platform is crucial to your writing ministry.
More specifically, let's take a look at how building your platform helps to establish your authority and credibility with your intended audience. This article includes my most recent episode of EWP-TV, so I won't do too much writing because the video explains a lot.
So, grab your notepad and pen, and let's get started in understanding this topic in more detail: "How Your Author Platform Helps You Build Credibility and Authority Online."
A Quick Review of What an Author Platform Entails
Just recently, I published a great article on what it means to have a Christian Author Platform. If you haven't read it yet, stop right here and do so.
And if you have read it, let me briefly summarize what I mean by an Author Platform.
Your Author Platform is your online space that houses everything related to your brand and writing ministry. This is your sphere of influence; your online real estate. It's the place where your ideal readers come to receive what you have to offer.
Unlike social media platforms, you own your Author Platform. You can use whatever content marketing methods you desire to help establish relationships with your readers. And you can have an email list that will enable you to make consistent communication with the people who sign up for your correspondences.
Based on this definition, you can see why having an Author Platform is so crucial to your success. And if you can't understand that, then you won't be able to truly thrive as a new Christian Writerpreneur.
Your Author Platform Empowers You While Impacting Your Readers
Now, here's where I want you to see how building your Author Platform affects you and your writing ministry.
In the online space, there are two elements that cause certain entrepreneurs to stand out: authority and credibility.
I published another article on this topic, which you can read here. But let me expound upon this message a bit more by helping you understand the significance of each term:
The world has come to use the Internet as a powerful method for acquiring accurate information and research. Writers and authors--essentially anyone who publishes content online--discover that because of their contributions, the world views them as experts on a given topic.
Consider my work with LiyahAmore Publishing. The more I add content to my Author Platform about Christian Writerpreneurship, and the more people come to learn about this term, the more my readers find that my name and my ministry stand at #1 on this matter. In other words, my audience comes to view me as an expert on Christian Writerpreneurship.
The key term is EXPERT. And that's essentially what you want to be to your ideal audience.
Having some type of authority and credibility online will draw more readers to you and your works. And over time, as you build your audience, you will learn to create books and products that your readers want from you.
This works for any kind of Christian Author, whether you write fiction or non-fiction. You can create an Author Platform that is so addictive, your readers will scream for more of your content.
Let's Dive More into This Topic
At this time, I invite you to learn more about the importance of using your Author Platform to build credibility and authority online.
As I shared in the Introduction, I recently recorded an episode of EWP-TV that addresses this matter. In this video, I highlight a few strategies that you can use to start working on your platform the right way. You will need to set aside 25 minutes to go through the presentation, but I guarantee that it will be worth it.
And if you're looking for more direct assistance in constructing your Author Platform, I invite you to enroll in my online school. There's nothing more empowering than having every lesson you need to create a writing ministry that will astound your readers and generate wealth for you and your family. It will bless you tremendously!
Until then, Writerpreneur, I will be back next week with another wonderful teaching on the blog.
And as always, let's grow together!
Have You Heard?
There's a new e-book coming to the LiyahAmore Publishing Store, and you don't want to miss this.
Announcing my latest resource, Building an Author Platform that Works!
This Empowering E-Book teaches you about the power of establishing an Author Platform that your readers will adore.
Christian Authors who fail to work on this element of their writing ministry can never hope to create one that will last a lifetime. But with this resource, you and others like you will discover the many benefits of cultivating your Author Platform.
This interactive e-book, which comes with my library of Empowering Videos not available to the public, includes teachings on:
You can purchase your copy December 2017.
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And over on Pinterest, I share a library of curated articles that help you live a balanced life as an author.
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There are millions of new and aspiring Christian Authors who struggle to build a writing ministry that will be inspirational, empowering, and profitable. LiyahAmore Publishing provides the answers to this problem by offering an exclusive training program that walks each client through the building and execution of their writing ministry. As a result of this training, new Christian Authors gain clarity, focus, and a system of operations that transform them from an amateur writer to a dynamic writerpreneur, one who is able to operate in this calling full-time.
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Contact Information: Felecia@liyahamorepublishing.com
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