Greetings, Dear Writerpreneur
I pray that you are well.
Thank you for taking the time to read another Empowering Post. I am confident that today's article will give you some powerful tips to help you improve your marketing practices as a Christian Author.
In this post, I want to discuss with you what I feel is an often-neglected strategy among Christian Authors. But before I do that, I want to create a couple of scenarios for you. After reading each one, I want you to answer this question: Of the two authors, from which one would you be more willing to purchase, and why?
Here's the story.
Two authors were scheduled to release their books on the same day. They had a similar message to share with readers, focusing on a similar topic that would help their ideal audience master a skill.
For six months, both writers spent quality time constructing their masterpiece, and each one hired the best editor for their work. Everything about both writers was nearly the same, except for this one thing.
At the start of constructing her book, the first writer, Lynn, began telling people about her project. She created several blog posts while working on her manuscript, and held small webinar sessions to share her content with her ideal reader. She visited local libraries to see about hosting her launch event, in which she hoped to meet 25 of her loyal fans.
The second writer, Joyce, however, found Lynn’s efforts to be a waste of time, and certainly not something worth doing because the book needed to be finished. Plus, Joyce felt that anything extra she did would cost her more money, of which she was unwilling to invest.
Lynn, on the other hand, realizing that while she would have to invest more time and money into promoting her work before it was finished, felt that it was crucial for her book’s success.
After six months of spending countless hours on their books, both authors finally released it for mass publication.
Two Authors, Same Message, Different Results
It was the day of their book launch. After much toil, both writers eagerly awaited to see sales come in.
To Lynn's delight, the day of her launch party was a success. She sold all her books, and even had a waitlist of readers who wanted to purchase more. When asked how she was able to have such a brilliant launch with a waitlist of buyers, she mentioned that instead of hoping people would buy her books on launch day, she created and implemented a launching process that would help her audience know more about her upcoming book before its release. She built momentum for it, even though it required a great deal of time on her part.
But for the second writer, Joyce, the results were abysmal. To her surprise, only a handful of supporters purchased her work, and most of them were her family and friends. While she had told as many people as she could about her newly published book (on the day of its launch), she did not see the results that she hoped for.
So, here’s my question to you, dear writerpreneur: Of the two authors, which one would you be willing to purchase from and why?
If you chose Lynn, then I want you to consider why that is true. Even though both authors created works that were similar in nature, it’s the valuable and engaging experience that Lynn offered to her audience before her book's release that created hype for her product.
To the contrary, by refusing to engage her audience before hand, Joyce did her own authorship a disservice.
And this brings me to the purpose of this article.
I want to teach you about the significance of having a streamlined marketing process for your published works. Your authorship is more than simply tackling the technical side of publishing, such as writing the book, editing it, and distributing it for mass sales. It involves a meticulous process that ties into your marketing strategy.
And what this process does is it positions your audience to become aware and prepared for the release of your book.
All of this happens through the use of pre-launching, launching, and post-launching your books.
You will find that not only does this bring clarity and consistency to your works, but it also expands your brand's reach and encourages people to follow you and your products, and eventually become your readers and consumers.
The Launch Sequence Principles
Pre-Launching Your Books
It is never too early to begin marketing your upcoming book.
This is a principle that I teach my students often, and one that I help them develop as a Christian Writerpreneur.
From the moment you decide to write a book on a specific topic, you should start sharing your book's concept with other people. There are a couple of positive reasons for this.
Firstly, this allows an audience to learn more about you as a writer and an author. You will find yourself appealing to a select group, which has the potential to become your book’s loyal fanbase.
Secondly, marketing your book before you publish it lets you know whether or not the book will sell. If you decide to write a book about grasshoppers—don’t ask me where that example came from—and you start telling people that you want to write this book, if people show interest, then you know that it will eventually sell. If, on the other hand, you start talking about your future grasshopper book, and no one shares in your enthusiasm, then don’t publish the book, or at least don’t expect any sales from it.
These are simply two advantages for marketing your works early.
Pre-launching your books must be a crucial element in your marketing plan because it prepares your audience for your upcoming release. It will help you determine if your book will sell; and then it gives your audience a set date as to when they can purchase your book. There are several ways that you can accomplish this, and I will help you determine your unique strategy once you're enrolled as an EWP student.
Launching Your Books
This is always the most exciting portion of any publishing process: the day you launch or release your book. This is the moment that you and your readers have been waiting for, and you want to make sure that you make it as loud and exciting as possible. After all, if you’re not enthused about your work, neither will others be.
The Launch Phase is also something that you will want to plan well. Typically, I have seen Christian Authors do a very basic marketing promotion of their work by simply sharing their book cover with others. Quite often, you can see this in Christian Authors Groups on Facebook. But I highly encourage you to make the most out of every event you create.
Astound your audience, even if it's through a virtual setting.
As it is with any business, the author who can create a valuable, enjoyable experience for her audience is the author who will continue to thrive. You want to think about different ways that you can make this launch as thrilling to your readers as it is to you.
The Post-Launch Phase
Too often, authors focus heavily on the launch of their book, but pay little attention to the post-launch phase. For some, they never heard of this, and thus simply continue marketing their books the old-fashioned way.
By post-launching, I am referring to a systematic process in which you continue to follow up with your readers to keep them excited about your works, even after you have published. You can also use this phase to gain new readers and fans.
To help you construct your post-launch phase, ask yourself this question: "How can I keep my audience interested in my brand, even after they buy my books?"
While this phase can be challenging to develop--I know because it was difficult for me, too--you want to work towards establishing it as a part of your marketing plan.
Put in the Work!
If there's one message that I want you to receive from this post, it's this: Put in the work that is required to make your brand shine.
Don't make the assumption that so many Christian Authors make: that people will buy your books simply because you wrote them.
No one cares about that unless you give them a reason to care and a desire or need for your product.
I know this is a hard truth, but it's the truth nonetheless. You have great potential within you, but you have to think like a writerpreneur. You must create the kind of culture that will provide a powerful, compelling experience for your readers.
So, do like Author Lynn, and take the time to craft a launch sequence that will keep your brand and your authorship in the forefront of your readers' minds.
It's a challenge to master this skill on your own, but once you implement this plan successfully and consistently, you position yourself for greatness. And I want to help you accomplish this.
Now It's Your Turn to Share
What are your thoughts about today's post? Did it light a fire in you? What are some ways that you can build momentum for your books? Leave your answers for me in the comment section below. I will be happy to engage with you.
If you know that creating a masterful marketing plan, which includes a launch sequence, is a challenge for you, I encourage you to take the next steps, which will enhance your learning experience as a Christian Author.
Empower Your Christian Author Today!
Trying to build a thriving writing ministry as a new and aspiring Christian Author is incredibly challenging. But the best support comes from those who are willing to share their knowledge with you.
Take the next step and connect with me directly by joining my community, the Empowered Writerpreneurs Network.
I launched this support network in August 2015, and have since worked with Christian Authors from around the world, helping them to understand the multi-layers of self-publishing.
Members of my network receive daily empowering posts like this one, and they also have access to my free events like the Empowered Writerpreneurs Virtual Summits.
As the leader and host, I maintain an educational environment, meaning no one is in competition with each other. Each one is learning from my teachings and support, and then branching their own writing career based on the lessons they acquire.
So, step 1: Get connected!
Step 2: Get trained!
The majority of new and aspiring Christian Authors assume that because God gave them the vision to write a book, then it's up to God to put everything together. They fail to realize that the success of their ministry is based on their training.
There are five pillars that Christian Authors generally lack:
And without them, these writers are destined to fail. While you can work towards finding the answers and solutions yourself, it will take you years to cultivate your business and brand, just as it did with me and with other experts who paved the way for Christian Authors like you. But you can avoid this stress when you enroll in the only online school for Christian Authors like you: the Empowered Writerpreneurs Program.
With just 90 days of pure dedication (or you can work at your own pace), you can experience the benefits that my school has to offer you. You will
Best of all, you will be among a small percentage of independent Christian Authors whose writing ministry will not fail.
My school also offers life-time guarantees, one of which ensures that all my digital resources (current and future e-courses and e-books) are yours at no additional cost. But you want to enroll now, because the tuition will continue to increase as more empowering content is added.
So, join the other EWP students today, gain immediate access to the program, and get ready to be empowered!
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Be sure to leave your answers to my "Let's Chat" questions in the comment section below. I want to know your thoughts about developing a launch sequence for your marketing plan.
And as always, let's grow together!
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