Greetings, Dear Writerpreneur,
I pray that you are well.
Welcome to another Empowering Post. I am confident that today's article will bless and encourage you as you look for assistance in empowering your Christian authorship.
In today’s post, I want to spend some time discussing what I think is crucial for every author, and that is one’s ability to conduct and host live webinars for his or her audience.
Since conducting my own webinars, I have witnessed its profound effects, and am so confident that when you take the time to develop your own, you will see how this will add credibility and authority to your brand, and will help increase your book sales or sales for any product or service that you offer.
It’s interesting to me that not many authors employ this technique. So many of them want to host speaking engagements, but very few have actually taken the time to conduct webinars, which can help them open the doors for other speaking opportunities.
Webinars sharpen one's public-speaking skills, which is not an easy feat for most writers.
I believe that quite often, new authors think that creating their publishing career is simpler than what they realize; and at times, I even think that my audience and Network believe that what I share with them is too much and over the top for someone who simply wants to be a professional author.
But, Dear Writerpreneur, this is what it takes to generate great success in this area. Success in this industry requires more than simply writing your words down, publishing them, and then hoping for sales.
If you are determined to create a lasting writing career, one that will position you to help your family as well as others, it requires more on your end.
And in this article, I will give you one strategy for empowering your authorship, one that will provide a method for generating leads and sales for years to come.
So, let's begin.
The Power of Webinars
In its basic definition, webinars are like seminars but on the web. They can be as formal or as informal as you desire, and you can develop them at no cost to you or to your audience. (You can also charge, though, if you so desired.)
Webinars are an excellent way for you to promote your books or other products by giving your audience sneak-peeks into what you have to offer.
You can conduct webinars live or have replayed videos, whichever works for you and your audience. And you can create them on free platforms like Facebook, or use more high-tech platforms like WebinarJam™.
Webinars are a form of content marketing, which as you may know, is a type of strategy that goes deeper than traditional marketing.
With traditional marketing, you rely heavily on ads to drive leads; but this is also very costly and less effective when used exclusively.
To the contrary, content marketing is more labor-intensive for you, but highly profitable because it provides a greater return on investment (more sales, greater brand awareness, etc.). If you neglect to perform content marketing with your authorship, you won't last.
While there are millions of people who employ one of the most well-known forms of content marketing—blogging—webinars are a great tool to use, and not as employed routinely as they could be.
In fact, employing webinars into your marketing plan as a Christian Author provides a high-engaging, powerful experience for your readers.
Here's my example.
Whenever I write my posts, I like to provide examples, whether from my own experience or that of another. I want to show you how my strategies play in the real world of Christian authorship.
During late 2016, just during the national elections, I felt led by the Holy Spirit to lead a virtual bible study for Believers. These bible studies are conducted in my Facebook group, Reformation America. And my ministry's mission is to empower Believers to earnestly believe God for a mighty move of His Spirit during these next 8 years.
My weekly broadcast discusses some of the major events that occurred nationally; and each webinar provides a teaching on whatever the Holy Spirit leads me to share.
This ministry is not only my tool for promoting the Gospel, but it's also coupled with my company's mission to empower Christian Authors like you.
As I continue to improve upon my virtual bible study, I will promote my e-books and e-courses that relate to this ministry. Selling these products will enable me to continue the work while also providing an income for my family.
One of the benefits of implementing webinars into my ministry and my business is that they have opened doors for more speaking engagements. By being virtually present to talk to a worldwide audience, this gives people a chance to learn how I can impact their own audience with the message that I preach and share.
I also employ webinars through my Empowered Writerpreneurs Program and Virtual Summits. Viewers like you can watch the videos and engage with my teachings by asking questions or leaving comments in the threads. In addition, because I spend time sharing my most powerful content with you via video, this gives you an opportunity to learn more about my online school and its benefits to you.
Again, it all goes back to providing a phenomenal experience for your audience. And you can certainly employ this marketing method with your authorship.
Enhance Your Marketing Potential
By now, I’m sure you are thinking about different ways that you can employ webinars into your marketing plan, and you should.
As an author, conducting regular webinars can really help your audience learn more about you and your books. For example, you can take a chapter a month, and really expound upon it in the session. And once you have conducted the webinar, you can present the book as an offer to your audience.
You can also build momentum for your books as well as demonstrate your credibility with your audience using webinars.
Quite often, people know they want to purchase something of value from someone, but they don’t necessarily trust the person selling it. I’ve experienced this myself, and so will you.
And one of the ways that you can break down those barriers is by engaging with your audience and sharing snippets of your books through video presentations. Try it out for yourself and you will see.
I do want to express one caveat in this post, and it is this: Webinars are not meant for you take less seriously than an actual seminar. The way you present yourself in an actual seminar is the same way that you ought to present yourself in the webinars.
You can’t view this strategy as less important because that affects your audience's attitude towards your work and your brand.
Remember this: People do not have to give you their time, and time is our most precious commodity, not our money. And while you may be concerned with generating a sale, your audience is concerned with you not wasting its time.
So, be sure to give as you want to receive. Take time to develop and practice your public-speaking skills. Dress appropriately for your webinars. And be sure to provide something of great value to them in exchange for their time.
While you may not be able to gain a sale from every webinar, nevertheless every webinar is important because it helps build your brand’s credibility and extends its reach to a wider audience.
Now It's Your Turn to Share
What are your thoughts about today's post? Do you want to have speaking engagements within your business? Do you see how webinars can make a way for these types of opportunities? Share your answers with me in the comment section below.
If webinars are something you would like to employ with your writing ministry, then I encourage you to explore this method today. Learn from those who have employed this strategy effectively. See how they have built their ministries using this tool.
As with any marketing strategy that you use, it will require time and patience on your part. You must learn how to conduct webinars effectively so that your audience is empowered.
But this can be challenging to do when you don't have the support or guidance that you need. And I want to help change that for you.
Empower Your Christian Authorship Today!
Step 1: Get Connected
Trying to build a thriving writing ministry as a new and aspiring Christian Author is incredibly challenging. But the best support comes from those who are willing to share their knowledge with you.
Take the next step and connect with me directly by joining my community, the Empowered Writerpreneurs Network.
I launched this support network in August 2015, and have since worked with Christian Authors from around the world, helping them to understand the multi-layers of self-publishing.
Members of my network receive daily empowering posts like this one, and they also have access to my free events like the Empowered Writerpreneurs Virtual Summits.
As the leader and host, I maintain an educational environment, meaning no one is in competition with each other. Each one is learning from my teachings and support, and then branching their own writing career based on the lessons they acquire
Step 2: Get Trained
The majority of new and aspiring Christian Authors assume that because God gave them the vision to write a book, then it's up to God to put everything together. They fail to realize that the success of their ministry is based on their training.
There are five pillars that Christian Authors generally lack:
And without them, these writers are destined to fail. While you can work towards finding the answers and solutions yourself, it will take you years to cultivate your business and brand, just as it did with me and with other experts who paved the way for Christian Authors like you. But you can avoid this stress when you enroll in the only online school for Christian Authors like you: the Empowered Writerpreneurs Program.
With just 90 days of pure dedication (or you can work at your own pace), you can experience the benefits that my school has to offer you. You will
Best of all, you will be among a small percentage of independent Christian Authors whose writing ministry will not fail.
My school also offers life-time guarantees, one of which ensures that all my digital resources (current and future e-courses and e-books) are yours at no additional cost. But you want to enroll now, because the tuition will continue to increase as more empowering content is added.
So, join the other EWP students today, gain immediate access to the program, and get ready to be empowered!
If this post ministered to you, and you would like to save it for future reference, then feel free to share it on your social media page or pin an image to one of your Pinterest boards.
Be sure to leave your answers to my "Let's Chat" questions in the comment section below. I want to know your thoughts on conducting webinars for your Christian writing ministry.
And as always, let's grow together!
build the writing ministry of your dreams
Having the ability to effectively market your books and other products requires that you first have a writing ministry that is built on a solid foundation.
After all, there are millions of new and aspiring Christian Authors who struggle to build a writing ministry that will be inspirational, empowering, and profitable.
But your story can be different.
At LiyahAmore Publishing, we provide the answers to this problem by offering an exclusive training program--the Empowered Writerpreneurs Program--that walks each client through the building and execution of their writing ministry.
As a result of this training through our publishing school, new Christian Authors gain clarity, focus, and a system of operations that transforms them from an amateur writer to a dynamic writerpreneur, one who is able to operate in this calling full-time.
If you want to effectively promote all your books, products, and other resources, then it's time to build a writing ministry that will astound your audience.
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