Greetings, Dear Writerpreneur,
I pray that you are well.
Welcome to another Empowering Post, where I teach you valuable reasons for implementing certain business strategies into your Christian authorship.
Today, I want to spend some time teaching you about a media platform that continues to grow in numbers: Pinterest.
If you’re unfamiliar with this one, then this post is for you. And if you already know about Pinterest and use it for personal reasons, then I want to challenge you to consider this platform as a viable option for your writing ministry and business.
The year 2016 taught me a lot about business and social media.
I learned a great deal about brand partnerships, connecting with influencers, and using social media tools that will help expand my business and brand.
But one of the tools that I never considered before now was using Pinterest. And this is what I want to share with you today.
So, let's dive into this teaching.
What is Pinterest?
Now, I know that I mentioned Pinterest as a type of media platform, but in truth, this website is likened to a search engine, much like Google.
If you visit the site, you will learn that it’s called a “catalog of ideas,” a place where we can come to find great articles and store them on our individual boards.
Now, if some of this information is too vague for you right now, that’s completely OK. I would encourage you to simply read through this article once; visit Pinterest; set up an account; and then explore the site further. And once you have done that, come back to this article and read it again so that you have a better understanding of how to use it for your authorship.
Typically, Pinterest has been a great site for food bloggers, fashion bloggers, and others who have a heavy visual presence and product.
But what many writers do not understand is that it’s a great place to begin promoting your own works and even your articles.
One thing you want to keep in mind about this site is that it relies heavily on visual marketing.
In other words, the more appealing an image is on the site, the more likely it is to be re-pinned or saved.
This means that as you begin to write blog posts that relate to your brand and products, you can create a Pinterest image that could be saved to another pinner’s board.
But why would Christian Authors like you want to use this site?
As with any type of social media site, you want to figure out which platform is the best place to promote your brand and books.
While there are authors who use every social media site, I personally believe it’s best to find 2-3 of them, and maximize each one’s potential. This is especially important if you are just starting in this journey.
And if you’ve been in the industry for a while and you find yourself having multiple social media accounts, then scheduling your time will benefit you greatly.
But to answer the question about why authors would want to use Pinterest, I believe the primary reason is because visuals resonate well with readers. It helps build a connection between a brand and its content.
There are certainly other factors that come into play, but the visual experience that you find on this platform is what I believe makes this site so remarkable.
My Experience with Pinterest after Revamping My Marketing Strategy
One of the benefits of using Pinterest is that just like with Facebook, you will gain followers.
When I first implemented my Pinterest strategy, I started with 70 followers. And after about 30 days of spending a couple hours a week with Pinterest, my following increased to 225. And that comes from consistently engaging with this platform.
Another benefit is that Pinterest has helped drive traffic to my blog. Remember that when you are posting your blog post pins on your boards, this gives your followers a chance to read your articles.
Now, because I’m new at using Pinterest as a business strategy, not too many come to my site from this platform YET. (Facebook continues to drive the most traffic right now.) But I know they will.
It will take time and a small financial investment on my part to pay for awareness ads (about $40 a month from my budget). But I do want you to know that Pinterest is a great way to get more eyes on your brand and your online home.
The other benefit that I have noticed is that Pinterest is much more favorable for sharing blog posts than other sites like Facebook. Now, this is simply my own observation.
When I’m on Facebook, it’s not typical for me to read a person’s blog post mostly because I’m accustomed to using Facebook as a networking site. Even the influencers that I follow, like Dale Partridge and Melyssa Griffin, don’t have high engagement on all their posts when it comes to sharing their articles. And their followings range in the tens of thousands.
But on Pinterest, you will always see hundreds or thousands of repins for their blog posts. And I believe this is because viewers come to Pinterest SPECIFICALLY to find blog articles that relate to a specific topic.
It goes back to understanding consumer behavior, and doing what you can to connect with your audience the way they desire.
So, for LiyahAmore Publishing, and even AmoreSpeaks, I’ve chosen to use Pinterest for the purpose of sharing my articles.
I’m not concerned with people commenting on my pins (even though this is an option); but I am looking to see how many people like and repin my posts. (This is how Pinterest values an article on the site.)
Add Pinterest to Your Blog-Sharing Strategy
Here's what you should consider with Pinterest: It’s not simply about you sharing your book cover with others, and hoping that they share it with their following.
It’s about routinely sharing content that others can view and save for later dates. And this content can be either from you or from other writers.
That’s what’s so great about Pinterest.
When I’m on Pinterest, I’m looking for various articles that will empower my followers and audience. If you follow me on Pinterest, then you will see that my boards are all about ways to empower authors.
I have boards related to marketing, networking, self-publishing, healthy living, and much more. And over time, I will continue to fill the boards so that you and other authors have a place to go to find some empowering articles.
My blog posts are also published on this platform, and as I continue to build my brand and share my articles with others, you will begin to see the number of re-pins increase on my individual posts.
And this is what you should take away from this post as it pertains to Pinterest:
Now It's Your Turn to Share
So, what are your thoughts about Pinterest? Is it a tool that you would like to use with your business? If so, let me know in the comment section below.
If you're looking for further support and training in the area of cultivating your marketing plan, I want to be there for you as a support and guide.
I've worked with Christian Authors since 2011, providing quality service to them for years. But nothing compares to the training that I have developed for my new set of clients and adult learners.
And if you are ready to see your vision come to life, then I encourage you to take the next steps towards that development.
Empower Your Christian Authorship Today!
Step 1: Get Connected
Trying to build a thriving writing ministry as a new and aspiring Christian Author is incredibly challenging. But the best support comes from those who are willing to share their knowledge with you.
Take the next step and connect with me directly by joining my community, the Empowered Writerpreneurs Network.
I launched this support network in August 2015, and have since worked with Christian Authors from around the world, helping them to understand the multi-layers of self-publishing.
Members of my network receive daily empowering posts like this one, and they also have access to my free events like the Empowered Writerpreneurs Virtual Summits.
One of the best parts about this network is that you can connect with other writers in your area. Develop partnerships immediately, and begin working on plans to help build each other's writing ministries.
As the leader and host, I maintain an educational environment, meaning no one is in competition with each other. Each one is learning from my teachings and support, and then branching their own writing career based on the lessons they acquire.
Step 2: Get Trained
The majority of new and aspiring Christian Authors assume that because God gave them the vision to write a book, then it's up to God to put everything together. They fail to realize that the success of their ministry is based on their training.
There are five pillars that Christian Authors generally lack:
And without them, these writers are destined to fail. While you can work towards finding the answers and solutions yourself, it will take you years to cultivate your business and brand, just as it did with me and with other experts who paved the way for Christian Authors like you. But you can avoid this stress when you enroll in the only online school for Christian Authors like you: the Empowered Writerpreneurs Program.
With just 90 days of pure dedication (or you can work at your own pace), you can experience the benefits that my school has to offer you. You will
Best of all, you will be among a small percentage of independent Christian Authors whose writing ministry will not fail.
My school also offers life-time guarantees, one of which ensures that all my digital resources (current and future e-courses and e-books) are yours at no additional cost. But you want to enroll now, because the tuition will continue to increase as more empowering content is added.
So, join the other EWP students today, gain immediate access to the program, and get ready to be empowered!
If this post ministered to you, and you would like to save it for future reference, then feel free to share it on your social media page or pin an image to one of your Pinterest boards.
Be sure to leave your answers to my "Let's Chat" questions in the comment section below. I want to know your thoughts about Pinterest for your marketing strategy.
And as always, let's grow together!
build the writing ministry of your dreams
Having the ability to effectively market your books and other products requires that you first have a writing ministry that is built on a solid foundation.
After all, there are millions of new and aspiring Christian Authors who struggle to build a writing ministry that will be inspirational, empowering, and profitable.
But your story can be different.
At LiyahAmore Publishing, we provide the answers to this problem by offering an exclusive training program--the Empowered Writerpreneurs Program--that walks each client through the building and execution of their writing ministry.
As a result of this training through our publishing school, new Christian Authors gain clarity, focus, and a system of operations that transforms them from an amateur writer to a dynamic writerpreneur, one who is able to operate in this calling full-time.
If you want to effectively promote all your books, products, and other resources, then it's time to build a writing ministry that will astound your audience.
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And over on Pinterest, I share a library of curated articles that help you live a balanced life as an author.
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