For many “entrepreneurs,” the idea of networking falls at the very bottom of their “To Do” list. In fact, many originators of ideas do not understand that without networking, their products and services will never reach the height of what they envision. Many people find that while they have great ideas in terms of how they can make additional income, they lack the interpersonal skills that are needed to make their businesses a success. The same can be said of writing entrepreneurs.
When authors first decide to publish their works, many assume that because they have a great idea, then their books will sell off the shelf. They believe that hundreds of thousands of people will purchase their product simply because it’s out there. But little do they know that unless they begin to network—before and after their book’s release—very few people, if any, will actually buy their product.
Thus, networking holds a unique place in an author’s marketing plan. By simply meeting people and sharing with them in their individual experiences, people begin to connect with that author. Before long, the power of that connection will be just enough to encourage people to purchase products or services. It’s more than simply selling a story or a message. It’s about understanding that people buy from people, and they want to know that their purchase is valued and appreciated by you, the author.
Just recently, I decided to expand LiyahAmore Publishing to include a Facebook Group Network. Initially, I had focused much of my attention on building the Business Page; but I found that the followers were not actively engaged with the content presented. On top of that, Facebook’s algorithms are making it more difficult for Page Managers to reach the appropriate audience given the sheer number of people looking to market their books, products, and services. Realizing this, I moved in the direction of formulating a group that strategically focused on building a community of people who considered themselves entrepreneurs, especially writing entrepreneurs. In this group, LiyahAmore Brand Partnership, each member is valued and their experience and products are shared for others to use. It’s more than simply selling a product or book to each person; rather, it’s about connecting actively with each other so that when one person is offering a service that others desire and need, then they know they can turn to our members because they have already established a connection through networking.
So, what happens when people, especially authors, don’t feel like networking, and opt out of participating in groups that can truly empower them? The answers are many.
What are some ways that you can build upon your networking skills? Leave a comment in the section below.
And as always, let’s grow together!
build the writing ministry of your dreams
Having the ability to effectively market your books and other products requires that you first have a writing ministry that is built on a solid foundation.
After all, there are millions of new and aspiring Christian Authors who struggle to build a writing ministry that will be inspirational, empowering, and profitable.
But your story can be different.
At LiyahAmore Publishing, we provide the answers to this problem by offering an exclusive training program--the Empowered Writerpreneurs Program--that walks each client through the building and execution of their writing ministry.
As a result of this training through our publishing school, new Christian Authors gain clarity, focus, and a system of operations that transforms them from an amateur writer to a dynamic writerpreneur, one who is able to operate in this calling full-time.
If you want to effectively promote all your books, products, and other resources, then it's time to build a writing ministry that will astound your audience.
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