Bless the Lord, Christian Author!
Welcome to another Empowering Post, where I share powerful lessons that will help you build the writing ministry of your dreams.
I am Felecia Killings, and my mission is to train you in the area of Christian publishing and writerpreneurship so that you manifest the vision that God gave you.
Over the last few days, I have spent some time teaching you and my other audience members about effective marketing strategies.
Marketing tends to be one of the biggest challenges among new Christian Authors, which explains why so many struggle with selling their books.
And if you find that this is your story, then I want to assure you that this can be changed with a little bit of creative strategy and hard work.
Now, for today's post, I want to discuss with you another powerful method for promoting your ministry and your products.
I want to teach you about creating launch sequences and how these types of events can truly increase your book sales.
More specifically, I will discuss:
So, grab your notepad and pen, and let's jump into this teaching
Launch Sequences Empower You to Sell More Books
In this post, I want to discuss with you what I feel is an often-neglected strategy among Christian Authors.
But before I do that, I want to create a couple of scenarios for you.
After reading each one, I want you to answer this question: Of the two authors, from which one would you be more willing to purchase, and why?
Here's the story.
Two authors were scheduled to release their books on the same day.
They had a similar message to share with readers, focusing on a similar topic that would help their ideal audience master a skill.
For six months, both writers spent quality time constructing their masterpiece, and each one hired the best editor for their work.
Everything about both writers was nearly the same, except for this one thing.
At the start of constructing her book, the first writer, Lynn, began telling people about her project.
She created several blog posts while working on her manuscript, and held small webinar sessions to share her content with her ideal reader.
She visited local libraries to see about hosting her launch event, in which she hoped to meet 125 of her loyal fans.
The second writer, Joyce, however, found Lynn’s efforts to be a waste of time, and certainly not something worth doing because the book needed to be finished.
Plus, Joyce felt that anything extra she did would cost her more money, of which she was unwilling to invest.
Lynn, on the other hand, realizing that while she would have to invest more time and money into promoting her work before it was finished, felt that it was crucial for her book’s success.
After six months of spending countless hours on their books, both authors finally released it for mass publication.
Two Authors, Same Message, Different Results
It was the day of their book launch. After much toil, both writers eagerly awaited to see sales come in.
To Lynn's delight, the day of her launch party was a success.
She sold all her books, and even had a waitlist of readers who wanted to purchase more.
When asked how she was able to have such a brilliant launch with a waitlist of buyers, she mentioned that instead of hoping people would buy her books on launch day, she created and implemented a launching process that would help her audience know more about her upcoming book before its release.
She built momentum for it, even though it required a great deal of time on her part.
But for the second writer, Joyce, the results were abysmal.
To her surprise, only a handful of supporters purchased her work, and most of them were her family and friends.
While she had told as many people as she could about her newly published book (on the day of its launch), she did not see the results that she hoped for.
So, here’s my question to you, Dear Writerpreneur: Of the two authors, which one would you be willing to purchase from and why?
If you chose Lynn, then I want you to consider why that is true.
Even though both authors created works that were similar in nature, it’s the valuable and engaging experience that Lynn offered to her audience before her book's release that created hype for her product.
To the contrary, by refusing to engage her audience before hand, Joyce did her own authorship a disservice.
And this brings me to the purpose of this article.
I want to teach you about the significance of having a streamlined marketing process for your published works.
Your authorship is more than simply tackling the technical side of publishing, such as writing the book, editing it, and distributing it for mass sales.
It involves a meticulous process that ties into your marketing strategy.
And what this process does is it positions your audience to become aware and prepared for the release of your book.
All of this happens through the use of pre-launching, launching, and post-launching your books.
You will find that not only does this bring clarity and consistency to your works, but it also expands your brand's reach and encourages people to follow you and your products, and eventually become your readers and consumers.
The Launch Sequence Principles
Pre-Launching Your Books
It is never too early to begin marketing your upcoming book.
This is a principle that I teach my students often, and one that I help them develop as a Christian Writerpreneur.
From the moment you decide to write a book on a specific topic, you should start sharing your book's concept with other people.
There are a couple of positive reasons for this.
These are simply two advantages for marketing your works early.
Pre-launching your books must be a crucial element in your marketing plan because it prepares your audience for your upcoming release.
It will help you determine if your book will sell; and then it gives your audience a set date as to when they can purchase your book.
Launching Your Books
This is always the most exciting portion of any publishing process: the day you launch or release your book.
This is the moment that you and your readers have been waiting for, and you want to make sure that you make it as loud and exciting as possible.
After all, if you’re not enthused about your work, neither will others be.
The Launch Phase is also something that you will want to plan well.
Typically, I have seen Christian Authors do a very basic marketing promotion of their work by simply sharing their book cover with others.
Quite often, you can see this in Christian Authors Groups on Facebook. But I highly encourage you to make the most out of every event you create.
Astound your audience, even if it's through a virtual setting.
As it is with any business, the author who can create a valuable, enjoyable experience for her audience is the author who will continue to thrive.
You want to think about different ways that you can make this launch as thrilling to your readers as it is to you.
The Post-Launch Phase
Too often, authors focus heavily on the launch of their book, but pay little attention to the post-launch phase.
For some, they never heard of this, and thus they simply continue marketing their books the old-fashioned way.
By post-launching, I am referring to a systematic process in which you continue to follow up with your readers to keep them excited about your works, even after you have published.
You can also use this phase to gain new readers and fans.
To help you construct your post-launch phase, ask yourself this question: "How can I keep my audience interested in my brand, even after they buy my books?"
While this phase can be challenging to develop--I know because it was difficult for me, too--you want to work towards establishing it as a part of your marketing plan.
Creating a Sales Funnel is Another Part of a Launch Sequence
In the previous sections of this lesson, I gave you some examples of how to create a launch event for selling your books.
Now, allow me to explain the psychology behind running this type of marketing strategy for your writing ministry.
Whenever expert marketers describe a launch sequence or a marketing funnel strategy, they compare this act to dating and marriage.
Let's say that someone walks up to you and asks you to marry him/her.
You are more likely than not to reject that offer, because you don't know the person.
Instead, the better option is to court that person, spend time getting to know the person, and over time, build a life with that person through marriage.
This is the same concept that you must employ from a business perspective.
When it comes to selling anything online, consumers are wary about what's being offered.
Buyers typically purchase from brands and businesses that have proven themselves to be of good quality.
And such a relationship is one that has been built over years.
You know it and so do I.
Now, take that same understanding and apply it to your books.
While you may believe that readers will anxiously purchase your book simply because another book has been published, the likelihood of that happening is slim to none.
I'm not saying that it never happens, but when it comes to strategic marketing, this method will fail.
Instead of focusing on that, what you want to do is to create a funnel or process by which readers can get to know who you are and what you offer before you ask for a sale.
You can accomplish this in many ways, but one of the most effective strategies is to use e-mail marketing to onboard your new readers.
Now, this strategy is a bit complex, especially if you're just entering the Christian Writerpreneurship field.
But I want you to get some understanding of it right now.
Building a sales funnel is crucial for your virtual ministry, and the sooner you begin practicing this, the sooner you will start seeing results.
To help you better comprehend this marketing principle, I want to show you this video from Neil Patel.
Patel is an online marketing expert, and he does a phenomenal job of simplifying complex marketing strategies.
So, take a look, and do more research for yourself on this topic.
(Just a side note: students who are enrolled in the Empowered Writerpreneurs Program receive a behind-the-scenes look at how I implement my sales funnel strategy for my ministry. So, if you want direct help in creating your own funnel, which will guarantee more book sales, then I encourage you to enroll in the school this year.)
So, now that you have a better understanding of the power of launching your book the right way, I want you to add this element to your marketing plan.
Yes, it will require a great deal of work on your end.
But the rewards are great!
Now, Dear Writerpreneur, that's all that I have for you today.
I will be back with another Empowering Post on best marketing practices for new Christian Authors. So, stay tuned!
And as always, let's grow together!
build the writing ministry of your dreams
Having the ability to effectively market your books and other products requires that you first have a writing ministry that is built on a solid foundation.
After all, there are millions of new and aspiring Christian Authors who struggle to build a writing ministry that will be inspirational, empowering, and profitable.
But your story can be different.
At LiyahAmore Publishing, we provide the answers to this problem by offering an exclusive training program--the Empowered Writerpreneurs Program--that walks each client through the building and execution of their writing ministry.
As a result of this training through our publishing school, new Christian Authors gain clarity, focus, and a system of operations that transforms them from an amateur writer to a dynamic writerpreneur, one who is able to operate in this calling full-time.
If you want to effectively promote all your books, products, and other resources, then it's time to build a writing ministry that will astound your audience.
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